Digital Manager

Lynk & Co; Västra Götalands län; On-site; SEK 45 000 - 70 000; Full time

Job summary

An innovative global brand is seeking a Digital Manager to enhance digital performance across markets. This role involves leading strategic initiatives, optimizing customer journeys, and using data insights to improve digital strategies. With a focus on collaboration across departments, you'll ensure a seamless brand experience. This temporary position offers a chance to make a significant impact in a forward-thinking company, with the potential for a permanent role. If you're passionate about digital marketing and eager to drive results, this opportunity is perfect for you.

Qualifications

• 5+ years of experience in digital marketing and performance marketing.
• Strong analytical skills to interpret complex data sets.

Responsibilities

• Integrate strategic initiatives into web properties across markets.
• Track and report on digital performance metrics to drive decision-making.

Skills

Digital Marketing

Performance Marketing

Conversion Rate Optimization (CRO)

A/B Testing

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in E-commerce

Tools

Optimizely

Hotjar

Job description

This isn't a conventional car company. We're a new global brand that focuses on the need of the connected generation, sustainability, and a hassle-free customer experience.

Digital Manager

Be a key player in our Digital team! As our next Digital Manager, you’ll be the driving force behind our digital performance across markets, turning insights into action and strategy into seamless experiences.

What you'll do

• Integrate strategic initiatives into our web properties across markets. You will be responsible for bringing new projects to life in the web space, leading execution and ensuring that KPIs are identified, measured and met.
• Serve as the key liaison between local commercial directors and the digital team, representing digital performance during monthly market meetings. Provide insights on KPIs such as lead generation, test drive bookings, and traffic to retailer websites.
• Track and report on key digital performance metrics (traffic, conversion rates, engagement) and use data insights to drive decision-making and continuous improvement. Use tools like Optimizely and Hotjar to support.
• Use local input from the markets to optimize the customer journey accordingly. Add a local touch based on the needs within the market.
• Work closely with sales, design, IT, and other departments to ensure seamless integration of digital strategies across all touchpoints, maintaining a consistent brand and user experience.

What you should have

• Bachelor’s degree in Marketing, Business, E-commerce, or a related field
• 5+ years of experience in digital marketing, performance marketing, or digital commercial management
• Strong commercial mindset with a deep understanding of how digital activity impacts business outcomes
• Advanced analytical skills with the ability to interpret complex data sets and extract strategic insights
• Hands-on experience with conversion rate optimization (CRO), A/B testing, funnel analysis, and customer journey optimization
• Excellent communication and presentation skills — able to translate digital performance into clear, compelling business insights
• Skilled at preparing and delivering performance reports and dashboards for senior stakeholders and cross-functional teams

Note that this is a temporary position (12 months) with the prospect of becoming a permanent position.

Working for Lynk & Co

Want to learn more about working for Lynk & Co and what we offer? Read more via this link:Why Lynk & Co - Lynk & Co (lynkco.com)

Our recruitment process

We work with a competence based framework. You apply by submitting your LinkedIn-profile or CVwritten in English and answering a few questions.

Our selection will primarily look at acquired competencies and skills.To help us place the right people in the right role, we believe in science-based and fair assessment methods. Therefore, as part of our recruitment process, we use psychometric assessments from Alva Labs to help us increase our hiring success by identifying the candidates that are most likely to thrive and be successful in the role.

We look forward to receiving your application as soon as possible, but latest 2025-05-13. We will do ongoing selection of candidates during the application period, so don't hesitate to submit your application if you're interested.

If you want to learn more about the position, please reach out to [e-mail]. If you have any questions about the recruitment process, please reach out to [e-mail]

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