Digital Content Specialist

TePe Munhygien products AB; Malmö kommun; On-site; SEK 420,000 - 540,000; Full time

Job summary

TePe Munhygien products AB in Malmö is seeking a Digital Content Specialist to help more people discover the benefits of good oral health through engaging digital content across our websites, social media, newsletters and campaigns.

You will own the content journey from idea to publication, optimization and follow-up, collaborating with colleagues worldwide to create informative, accessible and SEO-friendly experiences that resonate with customers and users.

Qualifications

• University degree or other post-secondary qualification in Marketing, Communications, Digital Marketing, Media or a related field.
• At least 2 years of experience in digital content, digital marketing or a similar role.
• Experience creating and publishing content across web, social media and email channels.
• Strong copywriting skills and excellent written communication in English.
• Excellent Swedish and English, spoken and written.
• Experience collaborating with multiple stakeholders across teams, markets or functions.
• Understanding how different digital channels contribute to awareness, engagement, lead generation and conversion, while turning ideas into engaging content and improving performance through data.

Responsibilities

• Develop and execute content ideas that support TePe's brand strategy, campaigns and business objectives.
• Create, publish and optimise content across web, social media, newsletters and other digital channels, following SEO and AEO best practices.
• Support global communication initiatives with content, guidance and best-practice recommendations for local markets.
• Monitor and analyse content performance, identifying insights and opportunities for optimisation.
• Work closely with designers, agencies and other stakeholders to create effective digital experiences.
• Support and educate local markets in digital communication, tools and content best practices when needed.
• Manage and support digital platforms and tools such as Optimizely, Hootsuite and Meta Business Manager.

Skills

Copywriting

English writing

Swedish proficiency

Stakeholder collaboration

Digital marketing

Content creation

SEO knowledge

Education

Marketing degree or related field

Tools

Optimizely

Hootsuite

Meta Business Manager

Google Analytics

Adobe Express

Job description

As our Digital Content Specialist, you will play an important role in helping more people discover the benefits of good oral health. Through engaging digital content, you will bring TePe’s brand, expertise and purpose to life across our websites, social media channels, newsletters and digital campaigns.

From the first spark of an idea to publication, optimisation and follow-up, you will be part of the entire content journey. Working closely with colleagues across the organisation, you will create content that informs, inspires and creates meaningful connections with customers and users worldwide.

You will also be responsible for developing and maintaining content across TePe’s websites. By combining creativity, curiosity and a data-driven mindset, you will help us continuously improve how we engage with our audiences, ensuring every experience is relevant, accessible, user-friendly and optimised for SEO and emerging search behaviours.

What you'll be doing

As our Digital Content Specialist, you will:

• Develop and execute content ideas that support TePe's brand strategy, campaigns and business objectives.

• Create, publish and optimise content across web, social media, newsletters and other digital channels. Ensuring web content follows SEO and AEO best practices.

• Support global communication initiatives by providing content, guidance and best-practice recommendations for local markets.

• Monitor and analyse content performance, identifying insights and opportunities for optimisation.

• Work closely with designers, agencies and other stakeholders to create effective digital experiences.

• Support and educate local markets in digital communication, tools and content best practices when needed.

• Manage and support digital platforms and tools such as Optimizly, Hootsuite and Meta Business Manager.

Who we’re looking for

You’ll thrive in this role if you have:

• A University degree or other post-secondary qualification in Marketing, Communications, Digital Marketing, Media or a related field.

• At least 2 years of experience in digital content, digital marketing or a similar role.

• Experience creating and publishing content across web, social media and email channels.

• Strong copywriting skills and excellent written communication in English.

• A strong sense of visual communication and the ability to create or adapt simple digital assets using tools such as Adobe Express.

• Excellent Swedish and English, spoken and written. English is our corporate language.

• Experience collaborating with multiple stakeholders across teams, markets or functions.

• Understanding how different digital channels contribute to awareness, engagement, lead generation and conversion, while enjoying the challenge of turning ideas into engaging content and continuously improving performance through data and insights.

We consider it a plus if you also have

• Experience from a global or international organisation.

• Experience working with Optimizly, Hootsuite, Meta Business Manager or Google Analytics.

• Knowledge of SEO and AEO.

Who you are

There's no single recipe for success at TePe. We value diversity of thought, experience and personality. With that said, we believe you'll thrive in this role if you are:

• Curious, collaborative and eager to learn.
• Comfortable balancing creativity with structure.
• Proactive and solution-oriented, with the ability to turn ideas into action.
• A relationship builder who communicates clearly with different stakeholders.

Why you’ll enjoy being part of TePe

At TePe, we believe in innovation, sustainability, and creating meaningful connections. But that’s not all. Here are some other reasons you’ll enjoy working with us:

• An international company with strong values and a clear purpose.
• A collaborative culture where ideas, expertise and curiosity are valued.
• Opportunities to learn, grow and make an impact across multiple markets.

Good to know

• Location: Malmö
• Working hours: Full-time
• Position type: Permanent, starting with 6 month probation period
• Start date: As soon as you are available.
• Travel: Availability to travel internationally approximately 10 days per year

Background Check

As part of our recruitment process, a background check is conducted on the final candidate before employment is confirmed. The check may include verification of employment history, education, professional qualifications, financial records, legal status, and the right to work.

The background check is conducted through an external provider. All checks are carried out with the candidate’s consent and in accordance with applicable laws and data protection regulations.