CRM Specialist

BICO; Göteborgs kommun; On-site; SEK 400 000 - 600 000; Full time

Job summary

A leading biotech company in Gothenburg is seeking a CRM Specialist to manage and maintain the HubSpot CRM platform across multiple brands. The individual will ensure data integrity, support marketing and sales teams, and enforce CRM processes. Ideal candidates have experience with CRM management, strong technical skills, and excellent communication to train users on best practices.

Qualifications

• Proven experience managing a CRM platform, preferably HubSpot Enterprise.
• Strong technical skills in CRM configuration and reporting.
• Excellent communication and training skills.

Responsibilities

• Oversee operation and administration of HubSpot CRM.
• Ensure data integrity and cleanliness of CRM records.
• Support marketing, sales, and service teams with system training.

Skills

CRM management

Workflow automation

Data integrity

User training

Technical skills

Education

Bachelor’s degree in marketing, business, IT

Tools

HubSpot Enterprise

Job description

Overview

BICO is a lab automation partner and provider of selected workflows to pharma and biotech.

With 46,000+ instruments installed in over 65 countries, BICO products, software, and solutions are found in more than 3,500 laboratories, including the world’s top 20 pharmaceutical companies, and have been cited in over 12,000 publications.

Operating through two business areas – Lab Automation and Life Science Solutions – BICO strive towards the vision to enable and automate the life science lab of the future.

BICO is listed on Mid-Cap, Nasdaq Stockholm under BICO.

The CRM Specialist is responsible for managing and maintaining the HubSpot CRM platform covering 6 brands. This role ensures that the system remains efficient, up-to-date, and aligned with established business processes. While marketing holds the product ownership of the HubSpot platform, the CRM Specialist is tasked with operational ownership of the system’s health, user adherence, and functional effectiveness across marketing, sales, and service teams.

You will work closely with cross-functional teams to support adoption, enforce best practices, and drive improvements that enable seamless customer journeys and effective pipeline management.

Key Responsibilities

• Oversee the daily operation and administration of HubSpot CRM including Marketing, Sales, and Service Hubs across multiple business units and brands.
• Ensure data integrity, accuracy, and cleanliness of CRM records through regular audits and maintenance.
• Monitor and enforce the use of CRM processes and workflows consistent with documented standards.
• Configure and maintain CRM features such as contact segmentation, pipeline stages, workflows, and automation to maximize effectiveness.
• Support marketing, sales, and service teams by providing system training, guidance, and resolving issues.
• Collaborate with marketing technology and business process teams to deliver CRM data reporting and performance insights.
• Be a key stakeholder in the system governance and the responsibilities that entails (user/team access, onboarding, offboarding, system documentation, etc.)
• Stay informed about HubSpot platform updates and industry best practices to recommend and implement enhancements.
• Support GDPR/compliance requirements related to CRM data and user access controls.

Requirements

• Bachelor’s degree in marketing, business, IT, or related field preferred.
• Proven experience managing a CRM platform, preferably HubSpot Enterprise. HubSpot CRM certification is a strong advantage.
• Strong technical skills in CRM configuration, workflow automation, segmentation, and reporting.
• Understanding of marketing, sales, and service processes and how they are applied in a CRM system.
• Excellent communication and training skills to support user adoption and best practice.
• Detail- and solution-oriented, with a strong focus on data quality and process consistency.

The role is based at our HQ office in Gothenburg.

As an equal opportunity employer, we do more than accept difference. We celebrate diversity, we support employees from a wide range of backgrounds, and we benefit from the added creativity and richness that these differences bring to our offices and community. We pride ourselves on being a collaborative environment where everyone’s talents and opinions contribute to the greater good and are always recognized.

If you're excited about this opportunity and believe you're a great fit, we'd love to hear from you.

Applications will be reviewed on a rolling basis as we're eager to fill this position promptly.