CRM & Consumer Care Lead – Western Europe

British American Tobacco Sweden AB; Malmö kommun; On-site; SEK 450,000 - 650,000; Full time

Benefits offered by this job

Performance bonus

Health plans

Work-life balance initiatives

Flexible holiday plan

Job summary

British American Tobacco Sweden AB is looking for a Western Europe CRM & Consumer Care Development Executive in Malmö. The role supports the design and delivery of CRM programmes across Western Europe, aiming to drive consumer acquisition and retention.

Ideal candidates have experience in CRM and digital marketing, strong project management skills, and can analyze consumer insights for effective campaign optimisation. The position offers a competitive bonus and various benefits.

Qualifications

• Proven experience in CRM, digital marketing, or consumer care roles.
• Strong commercial acumen linking activities to business outcomes.
• Project management skills to handle multiple priorities.

Responsibilities

• Analyze consumer trends to identify CRM growth opportunities.
• Support CRM strategy and plan development through insights.
• Manage project planning and optimise CRM campaigns end-to-end.

Skills

CRM experience

Digital marketing knowledge

Analytical skills

Project management skills

Strong communication skills

Tools

Salesforce Marketing Cloud

Google Marketing Platform

Power BI

Job description

British American Tobacco Sweden AB is looking for a Western Europe CRM & Consumer Care Development Executive in Malmö. The role supports the design and delivery of CRM programmes across Western Europe, aiming to drive consumer acquisition and retention.

Ideal candidates have experience in CRM and digital marketing, strong project management skills, and can analyze consumer insights for effective campaign optimisation. The position offers a competitive bonus and various benefits.