Creative Strategist - Performance-Driven Briefs & Global Mobility

SoScale Media; Stockholms kommun; Hybrid; SEK 550,000 - 750,000; Full time

Benefits offered by this job

Wellness allowance

Vacation days

Hybrid work setup

MacBook provided

Career ladder with clear progression

Job summary

SoScale Media in Stockholm is seeking a Creative Strategist who can turn data and audience insights into compelling briefs and scalable concepts for Meta and TikTok. You will own briefs from insight to execution and work across editors, designers, creators and producers.

The role sits between creativity and performance, requires strong instincts and fluency in English and Swedish, and uses AI tools to research, ideate and iterate. Join a hybrid team that values experimentation and impact.

Qualifications

• Experience in creative strategy or content strategy.
• Understands paid social creative performance across Meta and TikTok.
• Turns insights into hooks, angles and scripts.
• Strong understanding of UGC and platform-native ads.
• Comfortable using performance data to guide creative decisions.
• Able to explain why something worked and what to test next.

Responsibilities

• Create clear, structured and actionable creative briefs based on performance data, trends, audience insights, and client goals.
• Translate insights into strong hooks, angles, concepts, scripts, messaging, and formats.
• Produce creative briefs at a high volume without compromising quality.
• Develop concepts across UGC, performance ads, social content, static and video formats.
• Understand the audiences, platforms and niches you're creating for — and adapt ideas accordingly.
• Build briefs that creatives can execute with minimal ambiguity or unnecessary back-and-forth.

Skills

Creative strategy experience

Performance advertising knowledge

UGC & short-form video

Data-driven decision making

Bilingual English/Swedish

Job description

SoScale Media in Stockholm is seeking a Creative Strategist who can turn data and audience insights into compelling briefs and scalable concepts for Meta and TikTok. You will own briefs from insight to execution and work across editors, designers, creators and producers.

The role sits between creativity and performance, requires strong instincts and fluency in English and Swedish, and uses AI tools to research, ideate and iterate. Join a hybrid team that values experimentation and impact.