Creative Strategist

SCRL; Stockholms kommun; On-site; SEK 550,000 - 750,000; Full time

Job summary

SCRL, based in central Stockholm, seeks a Creative Strategist to own a stream of high-converting paid social ads for the US market and drive SCRL's growth. You will pair creative instinct with performance data and sharp experimentation to craft concepts that convert and scale, making SCRL recognizable.

You will collaborate with designers from ideation to final cut, raise the bar on quality, and share what works while challenging what doesn't.

Qualifications

• Proven track record in creative or product marketing for user acquisition.
• Strong skills in strategic planning, market analysis and turning insights into direction.
• Clear writer and communicator capable of briefs and actionable plans.
• Experience with digital marketing platforms and running testing campaigns on ads platforms.
• Fluent in English; additional languages a plus.

Responsibilities

• Own the creative strategy for a dedicated user segment and scale successful concepts.
• Run weekly testing plans, form hypotheses, and derive clear learnings.
• Build insights through trend reports, competitor analysis, and user research.
• Collaborate with motion/graphic designers from ideation to final cut.
• Raise the bar on creative quality and share winning approaches.

Skills

Creative marketing

Strategic planning

Market analysis

Brief writing

Digital marketing tools

English fluency

Fast learner

Tools

Meta Ads

Job description

About SCRL

SCRL is a mobile-first design platform built for social media and used by millions of creators worldwide.

About SCRL

SCRL is a mobile-first design platform built for social media and used by millions of creators worldwide.

We're a team based in central Stockholm, working closely across functions with a shared commitment to quality, clarity, and craft.

The role

We're looking for a Creative Strategist to own a stream of high-converting paid social ads for the US market and play a key role in unlocking our next stage of growth.

You'll pair creative instinct with performance data and sharp experimentation to build concepts that convert, scale, and make SCRL recognizable.

Your day-to-day

• Own the creative strategy for a dedicated user segment, identify the highest-performing concepts and scale what works
• Run weekly testing plans, create hypotheses and pull out clear learnings
• Build the insight foundation like trend reports, competitor analysis, user research
• Partner closely with motion and graphic designers from ideation to final cut, so ideas land exactly as you saw them
• Raise the bar on creative quality, share what is working and challenge what isn't

Who We Think You Are

• Proven track record in a similar role - creative or product marketing, driving user acquisition. Agency, app, or SaaS background is a plus
• Strong in strategic planning, market analysis, and turning insights into creative directions
• Clear writer and communicator, capable of crafting briefs, feedback, and actionable plans
• Proficiency in digital marketing platforms and tools, capable of handling creative testing campaigns on Meta
• Fluent in English, additional languages are a plus
• Fast learner with a versatile mindset, eager to innovate and iterate

Why SCRL

We care deeply about doing things well and working with people who feel the same way.

• Your work will be used by millions of people worldwide
• Real ownership and visible impact in a small team
• One product, built with care
• Self-funded, long-term focused, quality-driven team
• In-person work from our Stockholm office, flexible when needed
• Competitive salary, benefits, and room to grow

If this sounds like the kind of place where you'd enjoy doing your best work, we'd love to hear from you.

We're a growing team based in central Stockholm, working closely across disciplines to build products people love. We care deeply about craft, collaboration and creating a place where everyone can learn and grow.