Creative Marketing Director: Vision & Campaign Mastery

Mojang Studios; Stockholms kommun; Hybrid; SEK 1,400,000 - 2,000,000; Full time

Job summary

Mojang Studios in Stockholm is seeking a Director of Marketing Creative & Art Direction for Minecraft. You will define visual strategy, art direction, and integrated creative across priority Minecraft campaigns, translating brand strategy and audience insights into distinctive platforms and scalable design systems.

You will lead from brief shaping through production, launch, and learning, making strategic decisions on resourcing and partnerships while mentoring teams to raise the creative bar

Qualifications

• Senior creative leader with experience in game publishing/studio or AAA campaigns.
• Strong understanding of gaming audiences, communities, and channel behavior.
• Track record translating strategy into distinctive platforms and campaigns.
• Portfolio showing exceptional direction for globally recognized games or entertainment franchises.
• Experience applying AI-enabled technologies to concept development and production.

Responsibilities

• Lead creative vision across Minecraft marketing initiatives and creative platforms at scale.
• Drive concept to launch with strategic investment and resourcing decisions.
• Provide hands-on leadership at critical moments to elevate work quality.
• Build scalable creative frameworks and standards for multi-channel campaigns.
• Develop senior creative talent and foster autonomy within teams.

Skills

Senior leadership

Gaming industry

Creative strategy

Art direction

AI-enabled workflows

Talent development

Job description

Mojang Studios in Stockholm is seeking a Director of Marketing Creative & Art Direction for Minecraft. You will define visual strategy, art direction, and integrated creative across priority Minecraft campaigns, translating brand strategy and audience insights into distinctive platforms and scalable design systems.

You will lead from brief shaping through production, launch, and learning, making strategic decisions on resourcing and partnerships while mentoring teams to raise the creative bar