Content Marketing Manager

Greenomy; Malmö kommun; Hybrid; SEK 520,000 - 780,000; Full time

Benefits offered by this job

Hybrid work

Office in Malmö/Stockholm

Parental leave cover

Job summary

Position Green is seeking a Content Marketing Manager to own content strategy and editorial planning for a sustainability SaaS business. You will create engaging content across articles, webinars, reports, landing pages, newsletters, and campaigns, collaborating with Sustainability Advisors, Product, Sales and Leadership to bring expert knowledge to market.

You’ll lead the content programme while executing with a hands-on approach.

Qualifications

• Experience in content marketing within B2B SaaS.
• Exceptional writing and editing skills in English.
• Experience managing website content through a CMS.
• Strong understanding of SEO and interest in AI-powered search.
• Experience using analytics and performance data to improve content effectiveness.
• Strong project management and stakeholder management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience with marketing tools (HubSpot, WordPress, Google Analytics, Ahrefs).

Responsibilities

• Own Position Green’s content strategy and editorial planning across campaigns, product launches, thought leadership and lifecycle initiatives.
• Create engaging, high-quality content across articles, webinars, reports, landing pages, newsletters and campaigns.
• Collaborate with Sustainability Advisors, Product, Sales and Leadership to bring expert knowledge to market.
• Repurpose content into multiple formats to maximise reach and impact.
• Lead the overall content programme and ensure alignment with brand and tone of voice.
• Own website content publishing and ongoing optimisation for organic visibility.
• Develop and execute content operations from idea to publication.
• Monitor content performance and iterate based on data and business insights.

Skills

Content marketing

Writing & editing

SEO

Analytics

CMS management

B2B SaaS

Project management

Stakeholder mgmt

Tools

HubSpot

WordPress

Google Analytics

Ahrefs

Job description

Position Green is a frontrunner in sustainability software, supporting organizations to accelerate their sustainability journey. Position Green’s offering combines a proprietary software with specialized sustainability advisory services. In making sustainability measurable and actionable, Position Green simplifies the ESG reporting challenge and helps build robust strategies that reduce risk and create lasting value. Founded in 2015 in the Nordics, Position Green today has over 1000 customers worldwide and 200 employees across Europe.

About the role

We’re looking for a Content Marketing Manager to join Position Green on a 6-month parental leave cover, with the possibility of extension depending on business needs.

Your mission is to transform Position Green’s sustainability expertise into compelling content that educates the market, strengthens our category leadership and supports commercial growth.

You’ll own our content strategy, editorial planning, website content and content production across the buyer and customer journey. Working closely with the team, you’ll ensure every major commercial initiative is supported by high-quality content that educates, engages and drives action.

This is a strategic, hands‑on role where you’ll shape how Position Green communicates with the market while remaining closely involved in execution.

Key Responsibilities

Content Strategy

• Own Position Green’s content strategy and roadmap, ensuring alignment with commercial priorities and marketing objectives.
• Develop and manage the content calendar across campaigns, product launches, thought leadership and lifecycle initiatives.
• Ensure all published content reflects our positioning, tone of voice and brand.
• Continuously optimise content topics, formats and distribution based on audience insights and business performance.

Content Creation & Thought Leadership

• Create engaging, high-quality content across articles, webinars, reports, landing pages, newsletters, campaigns and organic social.
• Turn complex sustainability topics into clear, engaging and commercially relevant content.
• Partner with Sustainability Advisors, Product, Sales and Leadership to bring expert knowledge to market.
• Repurpose key content into multiple formats to maximise reach and impact.
• Contribute directly to content creation while leading the overall content programme.

Website & Organic Discoverability

• Own the publishing and ongoing optimisation of content across the Position Green website.
• Ensure website content remains accurate, relevant and aligned with commercial priorities.
• Improve Position Green’s organic discoverability through content‑led SEO, AEO and GEO.
• Identify opportunities to improve content structure, internal linking and user journeys to strengthen engagement and visibility.

Content Operations

• Own the execution of the content roadmap from idea to publication.
• Maintain a structured content library to support campaigns, sales enablement and customer marketing.
• Establish and maintain high editorial standards across all published content.

Performance & Optimisation

• Monitor the performance of our key content formats, including articles, reports, webinars, newsletters and organic social.
• Work closely with the Head of Marketing and Product Marketing Manager to continuously improve topics, formats and distribution based on performance data and commercial insights.
• Stay informed on developments within sustainability, B2B marketing, SEO and AI‑powered search to identify new opportunities for growth.

Are you the one we’re looking for?

You’re an experienced content marketer with a commercial mindset.

You enjoy turning complex ideas into engaging content that builds trust, educates the market and supports business growth. You’re comfortable balancing strategy with execution and enjoy collaborating with experts across different disciplines.

You’ll likely have:

• Experience in content marketing within B2B SaaS.
• Exceptional writing and editing skills in English.
• Experience managing website content through a CMS.
• A strong understanding of SEO principles and an interest in AI‑powered search and content discoverability.
• Experience using analytics and performance data to improve content effectiveness.
• Strong project management and stakeholder management skills.
• The ability to manage multiple priorities in a fast‑paced environment.
• Experience with marketing tools (e.g., HubSpot, WordPress, Google Analytics, Ahref).

Experience within sustainability, ESG or enterprise software is an advantage, but not essential.

What do we offer?

At Position Green you will work alongside some of the leading experts within this field, and you will have a great impact on accelerating the sustainability transformation in the global business community. This is your impact opportunity; Come work with us for a sustainable future.

Location

We are looking for someone based in the greater Malmö or Stockholm region who can be in the office at least 3 days a week, with the possibility to work remotely when it suits you and your schedule best.

What’s next?

If the above sounds interesting to you, we would love to receive your application. We will start reviewing applications in early August. In this recruitment, great importance is placed on personal suitability. The planned start date for the position is as soon as possible.