Content Manager / Digital Dialogue Specialist

Nordea Bank Norge ASA; Stockholms kommun; Hybrid; SEK 438 000 - 658 000; Full time

Job summary

A leading Nordic bank is seeking a Digital Dialogue Specialist in Stockholm to drive content implementation and customer engagement across digital channels. This role involves creating tailored messages, coordinating campaigns, and analyzing performance to enhance customer satisfaction. Fluency in English and one Nordic language required. The bank offers a hybrid working model and a culture promoting growth and diversity.

Benefits

Hybrid working model

Opportunities for growth and learning

Diversity and inclusion initiatives

Qualifications

• Experience working with content management and dialogue marketing.
• Fluency in English and at least one Nordic language required.
• Understanding of private banking is a plus but willingness to learn is essential.

Responsibilities

• Create tailored messages and coordinate content across channels.
• Plan and design campaigns for digital channels to enhance customer satisfaction.
• Analyze campaign performance with Data Analysts to optimize results.

Skills

Digital communication

Customer engagement

Content management

Markting automation

Analytical skills

Education

Relevant university degree in marketing, communication or journalism

Tools

Tridion

Magnolia

Adobe Analytics

Adobe Target

Siteimprove

Job description

Content Manager / Digital Dialogue Specialist

Stockholm, SE, 111 46 or Oslo, NO, 0368

Are you a skilled Marketing Specialist with passion for engaging customers across digital channels? Are you excited about writing and publishing content that builds digital relationships with our Private Banking customers? If so, you are welcome to apply for the position as Digital Dialogue Specialist in Digital Wealth.

Collaboration. Ownership. Passion. Courage. These are the values that guide us in how we work and how we make decisions – and that we imagine you share with us.

About this opportunity

In Digital Wealth, we work together with Customer Responsible Units to run a successful savings business. We enable our customers to unlock their financial potential by developing, optimizing and supporting market-leading advice & self-service savings solutions. We are now looking for a Dialogue Marketing Specialist to join our Digital Sales & Engagement team focusing on Private Banking customers.

As the Digital Dialogue Specialist in Digital Wealth, your role will be to coordinate and drive content implementation, tailored to the target group across the full end-to-end customer journeys, from email to website to mobile app and net bank. This role ensures personalized, relevant and engaging content and campaigns, driving customer value and satisfaction.

You will work in a virtual, Nordic, cross-functional team, with the support of a Product Owner, Content Managers, Marketing Automation Specialists and Data Analysts with high ambitions, a collaborative approach and focus on elevating customer experiences.

Main responsibilities in this role:

• Create tailored messages based on customer needs, behavior and preferences and coordinate across channels for enhanced personalization, consistent brand voice and higher customer engagement
• Be responsible for performance of communication, defining target groups, plan and design campaigns and communication flows
• Plan, create and publish content and campaigns towards our Private Banking customers in digital channels (netbank, mobile app, email), supporting business objectives and contributing to customer value and satisfaction
• Together with the team support developing an omni-channel content strategy and delivery plan balancing Nordic as well as local needs
• Coordination, collaboration and prioritization: you will work closely with colleagues in the team and with business stakeholders outside the team, to achieve value-driven prioritization among activities and to ensure synergies are created across the Nordic countries
• Follow up on, analyse and optimize content & campaign performance together with Data Analysts to gather insights and learnings

Who you are

To succeed in this role, we believe that you are/have:

• A passion for digital communication and customer engaging content
• A customer-centric approach, and are driven by achieving concrete results seeing your work materialising in customer engagement, satisfaction and sales
• Prestige-less, positive, with a can-do mindset
• Value leveraging data to take informed decisions and strive to learn through continuous testing and optimization
• A team player, helping others when needed but also can work independently
• A good eye for writing and/or editorial skills, copy and tone of voice, and set high standards for quality

Your experience and background:

• Previous experience working with content management, dialogue marketing, marketing automation and/or digital communication
• Experience within various Content Management Systems, e.g. Tridion, Magnolia and other relevant tools and platforms: Keyword Planners, Adobe Analytics, Adobe Target and Siteimprove
• Understanding of the private banking customer and savings market is a plus but interest to learn is a must
• You have a relevant university degree, e.g. marketing, communication, journalism and/or relevant experience
• Fluency in English and at least one Nordic language is required (Swedish if you are located in Stockholm, Norwegian if you are located in Oslo)

What we offer

A culture that fosters performance and growth in one of the largest Nordic banks, offering various opportunities to evolve, develop and learn from brilliant colleagues with diverse backgrounds in a vibrant working environment.

Hybrid working model – we believe in the value of bringing people together and at the same time we embrace the freedom of flexibility.

Diversity and inclusion are a natural part of our daily work. We know that an inclusive workplace is a sustainable one. We genuinely believe that our diverse backgrounds, experiences, characteristics and traits make us stronger together.

At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities.