Content & Campaign Manager

Waitwhile; Stockholms kommun; Hybrid; SEK 520,000 - 700,000; Full time

Benefits offered by this job

Great benefits

Flexible working hours

Collaborative culture

Job summary

Waitwhile is seeking a Content & Campaign Manager to own our content lifecycle from planning to publishing and optimization. You will produce high-quality content for our website, blog, LinkedIn and campaigns, balancing brand storytelling with lead-generation content.

You’ll work with the Head of Marketing, Product Marketing, Sales and external SEO partners to drive organic growth and strengthen our position in the B2B SaaS market. Remote-friendly role based in Sweden, with flexible hours.

Qualifications

• 5+ years in content marketing, digital comms or B2B copywriting.
• Excellent writing, editing and storytelling in English.
• Experience creating web, blog, landing pages and social content.
• Experience supporting lead generation and buyer journey stages.
• Experience managing professional social media, esp. LinkedIn.
• Ability to balance strategy with hands-on content creation.
• High ownership and ability to manage multiple priorities in a fast-paced environment.
• Curious and hands-on with AI to improve content processes.

Responsibilities

• Own content calendar and create content for website, blog, LinkedIn and campaigns.
• Develop content to support demand gen, ABM and outbound initiatives; work with SEO to drive organic growth.
• Guard tone of voice and ensure consistent messaging across channels; manage organic LinkedIn presence.
• Coordinate external content production and ensure editorial and brand standards.
• Analyze performance and iterate content strategies.

Skills

Content marketing

B2B copywriting

English writing

LinkedIn management

AI for content

multitasking

ownership

strategic thinking

Tools

HubSpot

marketing automation

headless CMS

Job description

Who we are

Here at Waitwhile we're on a mission to eliminate the 1 trillion hours people spend waiting in lines every year. Our platform combines virtual waitlists, scheduling, real-time updates, messaging, and analytics to make access to places, services, and events seamless, online or in person. Trusted by 10,000+ companies, Waitwhile has already helped over 250 million people enjoy a radically better waiting experience. Our clients include IKEA, Louis Vuitton, Costco, Delta Airlines, and thousands more. We’re just getting started, and we need your help.

The role

We’re looking for a Content & Campaign Manager to own and execute our content strategy, strengthen our brand narrative and generate demand across the B2B buyer journey.

This is a strategic and hands-on role where you’ll own the content lifecycle from planning and ideation to writing, publishing and optimization. You’ll create content across our website, blog, LinkedIn and campaigns, balancing brand-building storytelling with content designed to generate and convert leads.

You’ll be part of a small marketing team and collaborate closely with our Head of Marketing, Product Marketing, Sales, Customer Success, designers, web developer and external SEO agency.

What you'll own

Content & Copywriting: Own our editorial calendar and create high-quality content across our website, blog, LinkedIn, landing pages, case studies, whitepapers, email nurture flows and campaigns.

Demand Generation & SEO: Create content across the funnel that supports lead generation, ABM and outbound initiatives. Work closely with our SEO agency to turn keyword research and performance insights into compelling content that drives organic growth.

Brand & Thought Leadership: Guard Waitwhile’s tone of voice and ensure consistent messaging across channels. Own our organic LinkedIn presence and help develop thought leadership together with internal experts.

Performance & Optimization: Follow content performance and use insights to continuously improve what we create. You’ll also coordinate external content production and ensure agency deliverables meet our editorial and brand standards.

What skills you need

Must-haves:

• 5+ years of experience in content marketing, digital communication or B2B copywriting

• Excellent writing, editing and storytelling skills in English

• Experience creating content for websites, blogs, landing pages and social media

• Experience creating B2B content that supports lead generation and different stages of the buyer journey

• Experience managing professional social media, particularly LinkedIn

• Comfortable combining strategic thinking with hands-on content creation

• High ownership and ability to manage multiple priorities in a fast-moving environment

• Curious and hands-on with AI, constantly exploring smarter ways to create, iterate and scale great content.

Nice-to-haves:

• Experience from B2B SaaS or a scale-up environment

• Familiarity with HubSpot, marketing automation and headless CMS

• Experience collaborating with external SEO or content agencies

• Some experience with PR, such as press releases or media communications

A great place to work

We want Waitwhile to be an incredible place to work. We offer great benefits and perks, flexible working hours and lots of interesting challenges. We care about your development and are committed to your success.

Waitwhile has a positive, diverse and supportive culture. We look for people who are curious, inventive, smart, humble, hardworking and, above all, collaborative. If this sounds like a good fit for you, why not say hello?