Business Analyst

Solvex Solutions; Malmö kommun; On-site; SEK 600 000 - 800 000; Full time

Job summary

A leading marketing solutions provider is seeking an experienced Business Analyst to support a global Omnichannel Marketing Transformation Program. This role emphasizes integrating business and technology to enhance marketing capabilities. Applicants should have proven expertise in business analysis and experience in retail marketing operations. The ideal candidate will help design customer journeys and collaborate with global marketing teams. Competitive compensation is offered in Malmö, Sweden.

Qualifications

• Proven business analysis expertise specific to retail marketing.
• Strong knowledge of marketing technologies.
• Experience in designing journeys in omnichannel environments.

Responsibilities

• Analyse and define use cases connecting technology and business value.
• Design and validate customer journeys across omnichannel landscape.
• Support change management and collaboration between marketing teams.
• Ensure continuous improvement across markets.

Skills

Business analysis expertise

Understanding of retail marketing operations

Knowledge of modern marketing technologies

Experience in designing customer journeys

Job description

Overview

Role: Business Analyst – Omnichannel Marketing Transformation

We’re looking for an experienced Business Analyst to support a global Omnichannel Marketing Transformation Program. The role focuses on bridging business and technology to create customer- and co-worker-centric marketing capabilities that drive visitation, conversion, and engagement.

Responsibilities

• Analyse and define use cases that connect technology, processes, and competencies to business value.
• Design and validate customer and co-worker journeys across the omnichannel landscape.
• Support change management and collaboration between global and local marketing teams.
• Ensure feedback loops and continuous improvement across markets.

Must-Have Experience

• Proven business analysis expertise with deep understanding of retail marketing operations.
• Strong knowledge of modern marketing technologies and their role in customer-centric strategies.
• Experience designing and validating journeys in complex omnichannel environments.

Interested? Apply now.