Brand Manager Nordic Baltic

Sobi - Swedish Orphan Biovitrum AB (publ); Stockholms kommun; Hybrid; SEK 700,000 - 900,000; Full time

Job summary

Sobi is seeking a commercially minded marketer to lead dual-brand strategy across Haematology and Haemophilia in the Nordic region. The role focuses on translating local customer needs into global brand actions, and delivering omnichannel campaigns with cross-functional teams.

You will mentor with experienced Product Managers and help drive regional digital initiatives, patient engagement, and Nordic events, while traveling regularly.

Qualifications

• Academic degree in business, life sciences, healthcare or related field, plus pharma industry certification.
• At least three years of successful product/brand management in specialty medicines or field-based PM experience.
• Knowledge of Nordic healthcare systems, with strong Swedish market knowledge.
• Experience in lifecycle management, digital marketing and omnichannel communication.
• Ability to collaborate across functions and build stakeholder networks.
• Strong English and Scandinavian language skills.
• Willingness to travel regularly for meetings and congresses.

Responsibilities

• Lead commercial planning for two Business Units, aligning Nordic needs with local execution and global strategy.
• Drive omnichannel communication across cross-functional teams using digital platforms.
• Turn market insights into clear priorities and practical tactics for brand growth.
• Build trusted relationships across Nordic haemophilia and ITP communities.
• Partner with Key Account Managers to support patient engagement and Nordic events.
• Coordinate regional and global projects, especially digital initiatives, with strong local alignment.
• Support content and approval processes in Veeva Vault.

Skills

Communication skills

Cross-functional teamwork

Project management

Strategic thinking

Education

Academic degree in business/life sciences/healthcare

Tools

Veeva Vault

Job description

Company Description

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, the work we do every day redefines the standards of care and transform the lives of people living with rare diseases.

As a diverse team of entrepreneurial people, we are passionate about our growth journey towards becoming a global leader, making a difference for rare disease patients, moving quickly and always challenging the status quo.

We are committed to an inclusive, sustainable and flexible workplace that fosters growth and development.

Job Description

About the role

In this role, you will share responsibility across our Haematology and Haemophilia business units, leading the commercial planning and execution. You will connect Nordic customer needs with global strategy and translate insights into focused activities that strengthen our brands and position us as a trusted partner.

Working closely with two cross-functional teams, you will identify opportunities, set priorities and deliver high-quality, omnichannel support to the market. Your key partners will include Key Account Managers, Medical, Patient Access, global colleagues and external stakeholders.

You will also help build meaningful relationships across the Nordic haemophilia and ITP communities, support patient engagement and bring relevant regional and global initiatives to life. Experienced Product Managers in both teams will be available as mentors, supporting your continued growth at Sobi.

The role is split equally between the Haematology and Haemophilia business units. You will report to one Business Unit Director, with a dotted line to the other to ensure close alignment.

The position can be based in any Nordic country near one of our offices and follows our hybrid working model. Regular travel for customer and business meetings, as well as national and international congresses, is part of the role.

What You Will Do

• Lead commercial planning for two Business Units, ensuring Nordic customer needs and market requirements inform local execution and global brand strategy.


• Drive omnichannel communication across both cross-functional teams, using relevant digital platforms and customer engagement tools.


• Turn market insights into clear priorities and practical tactics that strengthen our brands and maximise business opportunities.


• Build trusted internal and external relationships across the Nordic haemophilia and ITP communities.


• Partner with Key Account Managers to support patient engagement, Nordic events and stakeholder initiatives.


• Coordinate regional and global projects—particularly digital initiatives—ensuring strong local alignment, quality and compliant execution.


• Support essential operational activities, including content and approval processes in Veeva Vault.

Qualifications

About you

You are a curious and commercially minded marketer who combines strategic thinking with the energy to make things happen. You enjoy working across functions and markets, bringing people together around a clear direction and turning insights into relevant, engaging activities. Building trusted relationships comes naturally to you, and you communicate with clarity while remaining open to different perspectives. You are comfortable taking ownership, setting priorities and adapting when the market changes. Most importantly, you are motivated by the opportunity to improve everyday life for people living with rare diseases.

What You Bring

To succeed in this role, we believe you bring:

• An academic degree in business, life sciences, healthcare or a related field, together with relevant pharmaceutical industry certification.


• At least three years of successful product or brand management experience in specialty medicines, or comparable field-based product management experience.


• Knowledge of Nordic healthcare systems and decision-making processes, with strong knowledge of at least the Swedish market.


• Experience of lifecycle management, digital marketing and omnichannel communication in a competitive environment.


• The ability to work effectively across functions, influence without direct authority and build productive stakeholder networks.


• Strong written and verbal communication skills in English and fluency in at least one Scandinavian language.


• Flexibility to travel regularly for customer and business meetings, as well as national and international congresses.

Experience in rare diseases—particularly benign haematology—sales, key account management or work across several Nordic markets would be an advantage. Familiarity with Veeva, pharmaceutical compliance requirements and additional Nordic languages is also welcome.

At Sobi, we live by our core values: Care, Ambition, Urgency, Ownership and Partnership.

Why Join Us?

We are differentiating ourselves through the passion of our people, the innovative products we bring to life, and the responsible business we operate.

To ensure that more patients benefit from our therapies now and in the future, and to align with the company’s ambitions for growth, we have five core values: Care, Ambition, Urgency, Ownership and Partnership.

• Opportunities for professional growth


• Competitive compensation for your work


• Diversity and Inclusion


• A flexible workplace that supports work-life balance

About Sobi

Sobi is a global biopharma company unlocking the potential of breakthrough innovations, transforming everyday life for people living with rare diseases.

We are dedicated to capturing the scientific opportunities of our time. With our early roots in Sweden, we started as pioneers in Haemophilia. Today we are an innovate leader within rare diseases with a global reach.

• We are bringing brilliant ideas to life in rare disease areas with high unmet patient needs.


• We are experts on identifying breakthrough innovations, unlocking new therapies and levelling up global access to new treatments.


• Our global operational network and passionate team serve as the foundation for our success.

Sobi has approximately 2,000 employees across Europe, North America, the Middle East, Asia and Australia. In 2025, revenue amounted to SEK 28 billion. Sobi’s share (STO:SOBI) is listed on Nasdaq Stockholm. More about Sobi at sobi.com and LinkedIn.