Brand Manager

Haleon; Stockholm; On-site; SEK 450 000 - 650 000; Full time

Job summary

A leading consumer health company in Stockholm is seeking a Brand Manager to drive brand strategy and maximize market penetration. This role requires at least 3 years of marketing experience in FMCG or Consumer Healthcare, strong analytical skills, and fluency in Norwegian and/or Swedish. Join a company committed to improving health through innovation and trusted brands.

Benefits

Flexible working

Diversity and inclusion support

Qualifications

• Minimum 3+ years of marketing experience in FMCG or Consumer Healthcare.
• Experience with data-driven digital marketing campaigns.
• Fluency in Norwegian and/or Swedish.

Responsibilities

• Act as a brand custodian responding to local trends.
• Drive annual brand strategy and planning process.
• Manage advertising and promotion budget.

Skills

Marketing experience

Analytical skills

Communication skills

Strategic planning

P&L management

Job description

Time left to apply: End Date: August 27, 2025 (28 days left to apply)

Job requisition id: 531715

Job Posting

Hello. We’re Haleon, a new world-leading consumer health company. Shaped by all who join us, we’re committed to improving everyday health for billions of people. We’re growing and innovating our global portfolio of category-leading brands—including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum—through a unique combination of deep human understanding and trusted science. We operate in an environment that we co-create and a culture that’s uniquely ours. Care to join us? It isn’t a question.

With category-leading brands built on trusted science and human understanding, and driven by our passion, knowledge, and expertise, we’re positioned to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

As a Brand Manager, you will be the guardian of your brand, ensuring that every marketing initiative maximizes its value. Your role involves developing and implementing local brand strategies and plans, executing in-year plans to drive success, and maximizing penetration potential, market share, and P&L delivery across your markets.

You will collaborate closely with the Category Marketing Manager/Lead and Category Leads at the Business Unit level, aligning with global category guidelines. Your insights and creativity will be key in shaping the brand’s presence and impact.

Key responsibilities

• Act as a brand custodian, reacting and responding in an agile way to local trends and consumer behavior, and mining local insights.
• Drive annual brand strategy and planning process in line with category and BU guidelines, considering local needs.
• Develop and implement marketing activities based on the annual plan (RGM).
• Implement holistic and connected country communication and media plans, including digital, web, and PR.
• Local campaign implementation, including tracking and evaluating results.
• Manage content and updates of local brand websites and digital platforms.
• Lead brand portfolio and innovation agenda, ensuring excellent execution in country launch plans.
• Manage artwork execution for the portfolio.
• Deliver brand KPIs focusing on penetration, turnover, market share, and profitability.
• Review data sources to track brand and competitor performance, recommending course corrections as needed.
• Contribute to sales forecasting and monthly reporting.
• Manage the advertising and promotion budget for the brand in local markets.
• Ensure all activities comply with policies, legal standards, and ethical guidelines.

Qualifications and skills

• Minimum 3+ years of marketing experience with a proven track record in FMCG and/or Consumer Healthcare companies.
• Strong commercial understanding, managing the brand from a P&L perspective.
• Experience in planning and executing data-driven digital marketing campaigns.
• Strong analytical, strategic, and organizational skills.
• Demonstrated brand leadership and ability to work within cross-functional teams.
• Excellent communication and presentation skills.
• Knowledge of the consumer retail environment in Nordics; fluency in Norwegian and/or Swedish is required, other Nordic languages are a plus.

Preferred qualities

• Passion for brands and brand building.
• Good understanding of trends and consumer insights.
• Media and marketing effectiveness savvy.
• Experience navigating complex matrix organizations.
• Dynamic, hands-on approach.
• Comfortable working remotely.
• Resilient.

Find out what life at Haleon is really like: www.haleon.com/careers

We embrace diversity by creating an inclusive environment that celebrates unique perspectives and promotes fairness. We support flexible working and encourage you to discuss accommodations needed during the application process. Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration regardless of protected characteristics.

Accommodation Requests

If you require accommodations during the application process, please inform your recruiter. We are committed to providing support and confidentiality.

Who are we?

Hello. We’re Haleon, a new world-leading consumer healthcare company. Together, we’re improving health for millions through our portfolio of brands, built on trust and science. We’re creating a co-created environment and a unique culture. Care to join us? It isn’t a question.