Brand Activation Manager

Kenvue Inc.; Stockholms kommun; Hybrid; SEK 717,518 - 938,293; Full time

Benefits offered by this job

Competitive benefits package

Opportunity to shape the future of Consumer Health

Job summary

Kenvue Inc. is seeking a Brand Activation Manager located in Stockholm, Sweden. This role focuses on leading the execution of brand strategies and marketing plans for Nicorette. You will collaborate with various stakeholders, design brand activation campaigns, and leverage insights to drive market growth.

The ideal candidate has a university degree in Marketing or a related field, along with 6-8 years of experience in brand management. Fluency in Swedish and English is essential.

Qualifications

• 6-8 years of experience in brand management or related roles.
• Proven ability to cooperate with cross-functional teams.
• Strong analytical mindset to interpret market data.

Responsibilities

• Lead execution of brand strategies and promotional activities.
• Collaborate with stakeholders to monitor brand performance.
• Design and execute brand activation campaigns.

Skills

Brand management

Analytical skills

Project management

Communication (verbal and written)

Fluency in Swedish

Fluency in English

Education

University degree in Marketing, Business, or Communications

Job description

Brand Activation Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we are the house of iconic brands—including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID—that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team has approximately 22,000 brilliant people with a workplace culture where every voice matters and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage—and have brilliant opportunities waiting for you.

Key Details

Role reports to: Nordic CAM Lead NRT

Location: Europe/Middle East/Africa, Sweden, Stockholm, Solna

Work Location: Hybrid

What you will do

Our products are part of everyday life, often without people even thinking about them. We are looking for a Brand Activation Manager to lead the local execution of brand strategies, marketing plans and promotional activities, while analysing performance and guiding agency partners. In this role you will lead Nicorette (OTC)—a priority brand in Sweden—and report to the Nordic Brand Activation Lead. You will also contribute to the development of the “Made in Sweden” concept, showcasing Nicorette’s Swedish manufacturing and heritage, and create evidence‑driven marketing that inspires progress for millions.

Key Responsibilities

• Collaborate closely with Key Account Managers and other internal and external stakeholders to monitor brand performance and identify market opportunities to drive growth, innovation and competitive advantage.
• Design and execute brand activation campaigns that engage target audiences, strengthen brand visibility and drive measurable engagement across both healthcare professional and consumer segments.
• Collaborate cross‑functionally with cluster marketing, sales, medical and regulatory teams, and advertising agencies to develop best‑in‑class brand activation and point‑of‑purchase initiatives.
• Leverage data‑driven local insights and define new business opportunities.
• Act as marketing lead for local customer and trade marketing initiatives. Orchestrate physical in‑store and digital online activations and promotional strategies to foster customer loyalty and expand market share.
• Nurture strategic partnerships with key stakeholders—including HCPs, consumers and business clients—to drive market development and competitive advantage.

What we are looking for

Required Qualifications

• University degree or equivalent in Marketing, Business, Communications, or a related field.
• 6‑8 years of progressive experience in brand management, brand activation, experiential marketing or related specialist roles.
• Proven ability to cooperate with cross‑functional teams and manage complex projects with a strong focus on detail and accuracy.
• Strong analytical mindset to interpret market data and translate insights into creative activation solutions.
• Excellent verbal and written communication skills.
• Fluency in Swedish and English.

Desired Qualifications

• Completed LIF training (Ethical rules for the pharmaceutical industry).
• Exceptional project management skills with a flair for coordinating multi‑channel campaigns under tight deadlines.
• Demonstrated creativity and problem‑solving skills to develop innovative marketing solutions and overcome challenges.
• Strong leadership qualities with the ability to guide external agencies and internal teams toward achieving strategic objectives.

What’s in it for you

• Opportunity to shape the future of Consumer Health.
• Competitive benefits package.
• Be part of a purpose‑led, people‑centred organisation that cares fiercely and solves with courage.

Background checks are a part of our recruitment process to ensure the quality of our hiring. If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.