Brand Activation Manager

Kenvue Inc.; Solna kommun; Hybrid; SEK 662,032 - 882,709; Full time

Benefits offered by this job

Competitive benefits package

Opportunity to shape the future of Consumer Health

Job summary

Kenvue Inc. is seeking a Brand Activation Manager to lead the local execution of brand strategies and marketing plans for Nicorette. This role involves analyzing performance and guiding agency partners to create impactful marketing.

The candidate should have a university degree in Marketing or related field and possess 6-8 years of progressive experience in brand management. Strong communication skills in both Swedish and English are required. Join Kenvue to influence the future of Consumer Health.

Qualifications

• 6-8 years of experience in brand management or activation.
• Strong ability to cooperate with cross-functional teams.
• Excellent verbal and written communication skills.

Responsibilities

• Lead brand strategies and marketing plans for Nicorette.
• Design and execute brand activation campaigns.
• Monitor brand performance and identify market opportunities.

Skills

Brand management

Analytical mindset

Project management

Fluent in Swedish

Fluent in English

Education

University degree in Marketing, Business, or related field

Job description

Brand Activation Manager

Role reports to:

Nordic CAM Lead NRT

場所:

Europe/Middle East/Africa, Sweden, Stockholm, Solna

勤務地:

ハイブリッド

私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID® など、皆様が既にご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。

Who We Are

私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。

あなたがすること

Our products are part of everyday life, often without people even thinking about it. From a morning routine with Listerine, to skincare with Neutrogena, pain relief with Ipren, or supporting a smoke‑free journey with Nicorette, our brands are trusted by millions of people around the world. Behind these well‑known products is a team driven by one purpose: to realize the extraordinary power of everyday care.

We are now looking for a Brand Activation Manager to lead the local execution of brand strategies, marketing plans, and promotional activities, while analyzing performance and guiding agency partners. In this role, you will lead Nicorette (OTC)—a priority brand in Sweden—and report to the Nordic Brand Activation Lead.

At Nicorette, we believe every step toward quitting matters. We support consumers as a trusted, science‑backed partner to help overcome cravings and build a tobacco‑ and nicotine‑free life. In the BAM role, you will also contribute to the development of the “Made in Sweden” concept, showcasing Nicorette’s Swedish manufacturing and heritage. Join Kenvue to create impactful, evidence‑driven marketing that inspires progress for millions.

Key Responsibilities

• You will collaborate closely with Key Account Managers and other internal and external stakeholders, monitor brand performance, and identify market opportunities to drive growth, innovation, and competitive advantage.
• Design and execute brand activation campaigns that engage target audiences, strengthen brand visibility, and drive measurable engagement across both HCP (healthcare professional) and consumer segments.
• Collaborate cross‑functionally with cluster marketing, sales, medical and regulatory teams, and advertising agencies to develop best‑in‑class brand activation and eg. point‑of‑purchase initiatives.
• Leverage data‑driven local insights and define new business opportunities.
• Act as marketing lead for local customer & trade marketing initiatives. Orchestrate physical in‑store and digital online activations, and promotional strategies to foster customer loyalty and expand market share.
• Nurture strategic partnerships with key stakeholders including, e.g. HCPs, consumers, and business clients to drive market development and competitive advantage.

What we are looking for

Required Qualifications

• University degree or equivalent in Marketing, Business, Communications, or a related field.
• 6-8 years of progressive experience in brand management, brand activation, experiential marketing, or related specialist roles.
• Proven ability to cooperate with cross‑functional teams and manage complex projects with a strong focus on detail and accuracy.
• Strong analytical mindset to interpret market data and translate insights into creative activation solutions.
• Excellent verbal and written communication skills.
• Fluency in Swedish and English.

Desired Qualifications

• Completed LIF training (Ethical rules for the pharmaceutical industry).
• Exceptional project management skills with a flair for coordinating multi‑channel campaigns under tight deadlines.
• Demonstrated creativity and problem‑solving skills to develop innovative marketing solutions and overcome challenges.
• Strong leadership qualities with the ability to guide external agencies and internal teams toward achieving strategic objectives.

What’s in it for you

• Opportunity to shape the future of Consumer Health.
• Competitive benefits package.
• Be part of a purpose‑led, people‑centred organisation that cares fiercely and solves with courage.

Background checks in the recruitment process

As a final candidate in our recruitment process, you may be subject to a background check. This process is important for us to ensure the quality of our recruitment process.

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