Analytics Lead

Natural Cycles; Stockholms kommun; Hybrid; SEK 900,000 - 1,300,000; Full time

Benefits offered by this job

Flexible work arrangement

Professional development

Modern technology stack

Impactful projects

Quality-focused culture

Job summary

Natural Cycles is seeking a senior analytics professional to own growth measurement and data integrity across markets. You will connect data to business tools, build attribution and MMM, and partner with finance on LTV and CAC.

The role is based in Stockholm with relocation support and international collaboration. You will shepherd end-to-end funnel analytics across app and web, delivering clear business insights to senior leadership in plain language and driving data-led decisions.

Qualifications

• Fluent SQL and a cloud data warehouse experience.
• Strong performance-marketing analytics, MMM, attribution, lift testing.
• 6+ years in growth/marketing/product analytics, ideally in subscription/app.
• Able to translate data into clear recommendations for exec audiences.

Responsibilities

• Own definitions for sign-ups, paying users and CAC across markets.
• Connect data warehouse to business tools; reduce manual exports.
• Identify and document faults affecting figures and attribution.
• Build MMM and incrementality tests; guide budget allocation.
• Measure end-to-end funnel from impression to payment across channels.
• Partner with finance on unit economics and business storytelling.

Skills

SQL

Cloud data warehouse

Data storytelling

CAC/LTV

A/B testing / MMM

Cross-functional comms

Growth analytics exp

Tools

Snowflake

BigQuery

Mixpanel

Tableau

Looker

Job description

Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health.

Mission

Give Natural Cycles a single trusted view of how growth happens — owning performance measurement, attribution and media-mix modelling across markets, and growing it into the wider insight capability the company does not yet have.

What you will be doing

Measurement foundations & data integrity

• Own the definitions — one agreed way to count new sign-ups, new paying users and cost per acquisition — and retire the competing versions.
• Connect the data warehouse to the tools the business uses, so daily numbers stop depending on a manual export.
• Find, fix and document the faults that make figures untrustworthy — double-counted attribution, inconsistent market coding, and metrics that cannot validly be divided by one another.

Attribution & media-mix measurement

• Own attribution end to end: assess, select and implement the approach, including the business case for any new tooling.
• Build media-mix modelling and incrementality testing (geo experiments, lift studies) and use them to guide budget allocation within and across markets.
• Establish which conversions are genuinely driven by paid media, and produce a defensible view of blended versus paid-only cost per acquisition.

Performance analytics across the funnel

• Measure the acquisition funnel end to end, from first impression to first payment, across paid media, organic, CRM and owned channels.
• Analyse user behaviour across app and web to uncover insights that improve conversion, engagement and retention.
• Extend measurement into activation, retention and referral, supporting the shift of the North Star toward returning paying users.

Reporting & tooling

• Build and maintain scalable dashboards, reporting and analytical models using tools such as Snowflake, Mixpanel and Tableau.
• Give every report a named reader and a single question it answers.

Business partnering & commercial storytelling

• Act as analytical business partner to regional leads, translating commercial questions into analysis and analysis back into decisions.
• Present findings to the senior team in plain commercial language — including when the honest answer is that a number cannot yet be established.
• Partner with finance on unit economics — lifetime value, payback period and contribution margin.

Cross-functional & quality

• Work with performance marketing, brand, CRM, organic, product analytics, finance and the regional teams to keep definitions consistent across markets.
• Contribute, as every employee does, to maintaining and improving the quality system to comply with all applicable regulations and standards, especially ISO 13485.

What skills and experience we think you have

• A technically very strong, hands-on analyst — the core of the role. Fluent SQL and confident in a cloud data warehouse (Snowflake, BigQuery), a product analytics platform (Mixpanel) and BI tools (Tableau, Looker). You can take a raw transactional dataset and derive the numbers yourself — revenue by market, new paying users by month, trial-to-paid conversion, channel attribution from discount codes — not just read a dashboard.
• Deep performance-marketing analytics: media-mix modelling, attribution and incrementality testing (geo experiments, lift studies, MMM), and a strong command of CAC, LTV, payback and unit economics.
• Full-funnel understanding across acquisition, activation, retention and monetisation, across app and web. Typically 6+ years in growth, marketing or product analytics, ideally in a subscription or app business.
• A commercial storyteller as well as an analyst — turns a dataset into a clear recommendation for non-technical and C-level audiences, with sound judgement about certainty.
• Hands‑on and operational, comfortable building foundations that do not yet exist. Open on seniority, with level and title set to the individual. Based in Stockholm, London or Berlin; relocation support available. Fluent English.

What we offer

• Flexible work arrangement - you will be part of a team based in and around Stockholm that values effective collaboration and transparent communication, irrespective of work location
• Professional development - you will collaborate with industry leading developers, promoting continuous growth and skill enhancement
• Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work
• Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value
• Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development

Location

We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the team you will work with is located in Stockholm.

At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates.