Account Executive - Sweden

Puzzel; Stockholms kommun; Hybrid; SEK 700,000 - 1,100,000; Full time

Job summary

Puzzel is seeking an Account Executive in Stockholm to drive net-new business with a full sales cycle from prospecting to close. You’ll partner with SDRs, marketing and partners to build a pipeline and close opportunities in Sweden's growing cloud-based CX market.

We’re looking for a proactive, English-Swedish speaker with 3+ years in CX or B2B SaaS sales, MEDDPICC or Challenger experience, and a track record of self-generating pipeline. Hybrid work in Stockholm with 2–3 days in the office.

Qualifications

• Swedish native level and strong English required.
• Experience managing full sales cycle (prospect to close) for CX or B2B SaaS.
• Proven outbound experience and ability to self-generate pipeline.
• Familiarity with MEDDPICC and/or Challenger methodologies.

Responsibilities

• Drive net-new business in Stockholm with a full sales cycle from prospecting to close.
• Collaborate with SDRs, marketing and partners to build and convert opportunities.
• Handle pipeline generation, discovery calls, demos and negotiations to close deals.

Skills

Swedish native level

Strong English

Technological understanding

Cloud-based services understanding

3+ years full sales cycle

Outbound experience

CX or B2B SaaS sales

MEDDPICC/Challenger methodologies

Sales pipeline

Proactive/entrepreneurial mindset

Autonomy to sell

Job description

Account Executive

Stockholm, Sweden

About Puzzel

We're the AI-native customer experience platform built in Norway, trusted across Europe, and growing fast. For 25 years we've helped contact centres deliver faster, more human service — without the clutter or complexity. Today we're #1 in the Nordics, scaling rapidly in the UK and the Netherlands, with one ambition: become Europe's clear CX market leader.

Puzzel Values

• Built on Trust - our Nordic foundation. Customers, partners, and each other.
• Stronger Together - one team, one purpose, shared wins.
• Stay Hungry - we raise our game every day.

Why we’re proud

• Frost Radar Innovation & Growth Leader in EMEA Customer Experience Platforms (2025)
• CX Awards 'Best Mid-Market Contact Center Platform' (2024)
• Flexa Top 10 most inclusive companies and Top 25 for work-life balance, diversity and inclusion, pet-friendly companies and professional services (2026)
• Consistently high Glassdoor rating
• Mercer -benchmarked pay for equity and market fairness
• Puzzel doesn't just build AI for our customers — we’ve embraced it internally, adopting it across the business to work smarter and faster

Read more about us here.

What you'll do

This is a 100% net-new business role. You’ll drive your own prospecting, while working closely with our SDR, our partners and our marketing team to create and convert opportunities. Our SDR focuses on our top 100 accounts every day, marketing supports you with lead generation and events, and partners are an important source of new ARR in Sweden.

You’re proactive, solution-oriented and not afraid to shake things up. You communicate excellently, manage your own time and processes well, and know how to close deals.

You should have good time management skills, be comfortable running your own processes and excel at the following:

• Building and nurturing relationships with customers and partners or creating business opportunities from scratch - it's important to highlight that you'll be managing the full sales cycle from initial prospecting to close.
• Generate your own pipeline through outbound activity, spending a meaningful part of each week on direct and partner-led prospecting.
• Collaborate with the SDR and marketing to turn target accounts, leads and events into qualified opportunities.
• Recruit, enable and co-sell with partners and channel organisations to generate and close pipeline.
• Run discovery calls, demos and presentations, building a thorough understanding of each customer’s needs, business and processes.
• Take performance and budget responsibility for your own portfolio, driving growth and profitability.
• Use our systems and automated sequences (Salesforce and Outreach in particular) to minimise manual work and follow RevOps best practice.

The must haves

• Swedish native level speaker + strong English
• Technological understanding and interest in the field of cloud-based services
• At least 3 years’ experience managing full sales cycle, from prospect to close
• Proven outbound experience, and a track record of generating your own pipeline (ideally you still do your own outreach today)
• CX or complex B2B SaaS sales experience
• Experience working with structured sales methodologies (MEDDPICC and/or Challenger preferable) & sales pipelining
• Proactive, entrepreneurial mentality and willingness to self-generate pipeline are a must
• Autonomy and confidence to sell into a growing market

The nice to haves

• Experience of selling through partners or channels
• Exposure to an international environment
• Additional language skills
• CCaaS / competitor industry experience

The location

This role can be located in our Stockholm office, with a hybrid set up of 2-3 days/week in the office.

What to expect from the interview process

• Screening call with Talent Acquisition
• 1st interview with Sales Director and Local Account Executive
• Final panel presentation

Diversity & Inclusion

We want everyone at Puzzel to feel able to be their true, authentic self at work – regardless of nationality, race, ethnicity, religion, sexual orientation, gender identity, physical ability, age or economic background.

We're proud of our diverse, global workforce, but there's more to do. Our current gender split is 25% female to 75% male – in line with the SaaS average, but not where we want to be. Here's how we're improving it:

• Our C-suite has moved from 100% male in 2023 to a 5:3 male-to-female split today.
• Female hires grew from 23.6% in 2021 to 41% in 2024, dipping to 34% in 2025 — a trend we watch closely, but never treating as a tick-box exercise.
• We partner with Flexa, to compound our aspiration to attract a diverse talent pool.
• We work with state employment initiatives in Norway and Sweden on internship and apprenticeship routes, to help early-years talent into the workforce.

One Last Thing

Even if you're only a 75% match for this role, we still want to hear from you — this list is indicative, and skills can always be learnt.

We're unable to offer sponsorship for this role, so you'll need existing eligibility to work in the country you're applying to.

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