Senior Performance Specialist-Digital Marketing

Azure; Riyadh Region; Sur place; SAR 180 000 - 240 000; Plein temps

Résumé du poste

Azure is a lifestyle and residential experience provider in Saudi Arabia seeking a senior Performance Marketing professional to drive lead generation and occupancy across digital channels.

You will manage Google Ads and Meta campaigns, optimize spend, and collaborate with Marketing, Leasing, Commercial, and Customer Experience teams to achieve brand awareness, leads, and revenue objectives.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Minimum 4–5 years of experience in Performance Marketing, Digital Marketing, Paid Media, or a similar role.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Experience in SEM, paid social, lead generation, retargeting, and conversion optimization.
• Strong analytical skills with the ability to interpret campaign and customer data.
• Experience with Google Analytics / GA4, campaign tracking, and performance reporting.

Responsabilités

• Develop and implement performance marketing strategies across digital channels to drive qualified leads, customer acquisition, and occupancy.
• Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Monitor campaign performance metrics (CPL, CPA, CTR, conversion rate, ROAS) and take corrective actions.
• Coordinate with Marketing, Leasing, Commercial, and Customer Experience teams to align campaigns with objectives.
• Conduct A/B testing for ads, audiences, landing pages, and strategies to improve performance.
• Prepare regular performance reports with insights and action plans for management.
• Stay updated on digital advertising platforms, privacy regulations, and industry best practices.

Description du poste

Azure is a lifestyle and residential experience provider managing premium gated communities in Saudi Arabia. Azure focuses on delivering high-quality residential experiences, exceptional services, and a strong community lifestyle for its residents.

Key Responsibilities

• Develop and implement performance marketing strategies across digital channels to drive qualified leads, customer acquisition, and occupancy.
• Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant digital platforms.
• Manage SEM, paid social, display, retargeting, and lead-generation campaigns based on business objectives.
• Monitor campaign performance, including CPL, CPA, CTR, conversion rate, ROAS, and lead quality, and take corrective actions to improve results.
• Develop audience targeting and segmentation strategies to reach potential residents and relevant customer segments.
• Work closely with the Marketing, Leasing, Commercial, and Customer Experience teams to align campaigns with business and leasing objectives.
• Manage campaign budgets and ensure effective allocation of marketing spend across channels and campaigns.
• Conduct A/B testing for advertisements, audiences, landing pages, and campaign strategies to continuously improve performance.
• Analyze digital marketing data and customer journeys to identify opportunities for improving lead conversion and customer acquisition.
• Track campaign results through Google Analytics, advertising platforms, dashboards, and other digital analytics tools.
• Prepare regular performance reports with clear insights, recommendations, and action plans for management.
• Monitor market trends, competitors, digital advertising developments, and customer behavior to identify new growth opportunities.
• Coordinate with creative and content teams to ensure campaigns have relevant and effective ad copy, visuals, landing pages, and promotional materials.
• Ensure accurate tracking of campaigns, including UTM parameters, conversion tracking, pixels, and other measurement tools.
• Support the development of the overall digital marketing strategy and contribute to achieving Azure's brand awareness, lead generation, leasing, and revenue objectives.
• Stay updated on changes in digital advertising platforms, algorithms, privacy regulations, and industry best practices.

General Responsibilities

• Provide guidance and knowledge sharing to junior team members and support the development of digital marketing capabilities.
• Follow Azure's policies, procedures, and standards while ensuring all marketing activities are delivered accurately and professionally.
• Maintain accurate campaign records, reports, budgets, and performance data.
• Identify opportunities for continuous improvement, process efficiency, and cost optimization.
• Perform other duties and responsibilities as assigned by management.

Qualifications & Experience

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Minimum 4–5 years of experience in Performance Marketing, Digital Marketing, Paid Media, or a similar role.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Experience in SEM, paid social, lead generation, retargeting, and conversion optimization.
• Strong analytical skills with the ability to interpret campaign and customer data.
• Experience with Google Analytics / GA4, campaign tracking, and performance reporting.
• Experience in the real estate, hospitality, lifestyle, retail, or customer-focused sectors is preferred.
• Strong communication and stakeholder management skills.
• Good command of English and Arabic.
• Performance Marketing & Paid Media
• Digital Analytics & Reporting
• Lead Generation & Conversion Optimization