Senior Marketing Manager - FinTech

Supersub; Remote; SAR 112,000 - 169,000; Full time

Job summary

A leading Fintech firm in Saudi Arabia seeks a Senior Marketing Manager to oversee its marketing function. This pivotal role involves managing a high-performing team, developing comprehensive marketing strategies, and creating a distinct brand identity. Applicants should have substantial experience in B2B SaaS or Fintech environments, with proven leadership and analytical skills. This position offers the chance to shape the company's marketing efforts while contributing directly to its growth and strategy.

Benefits

Strategic Impact

Ownership of marketing function

Clear path for professional advancement

Collaborative environment

Qualifications

• Substantial experience in a senior marketing role, especially in B2B SaaS or Fintech.
• Proven ability to develop a marketing strategy aligned with company goals.
• Experience managing teams and collaborating with sales and product teams.

Responsibilities

• Oversee the company's comprehensive marketing strategy and performance marketing.
• Build and lead a high-performing marketing team with clear metrics.
• Establish and track key marketing KPIs, providing regular performance reports.

Skills

Senior Expertise

Strategic Execution

Leadership

Analytical Rigor

Cross-Functional Collaboration

Job description

The Role

Our client is a high-growth Fintech powerhouse transforming how businesses manage their finances. Following a successful period of expansion, they are seeking a senior, strategic Marketing Manager to oversee their entire marketing function. This is a pivotal role where you will manage a high-performing team, define a category-leading brand, and drive the engine behind their next phase of hyper-growth.

The Responsibilities

• Full-Function Oversight: Manage and oversee the company’s comprehensive marketing strategy, including performance marketing, brand consistency across all digital channels, and creative campaigns.
• Team Leadership: Build and lead a high-performing marketing team—utilizing a mix of in-house talent and outsourced partners—while establishing clear roles and performance metrics.
• Brand Stewardship: Create and maintain a cohesive brand identity, voice, and positioning that establishes clear differentiation from competitors in the B2B fintech space.
• Performance & Demand Gen: Design and implement data-driven demand generation campaigns and performance marketing initiatives to deliver high-quality leads and hit acquisition targets.
• Content & Thought Leadership: Develop and optimize multi-channel content strategies (web, social, email) to build awareness and establish industry authority.
• Product Marketing: Collaborate with product teams to effectively communicate value propositions, features, and benefits to target audiences while executing high-impact product launches.
• Cost-Effective Event Management: Plan and manage the company's presence at industry events and trade shows, ensuring maximum brand visibility and lead generation in a budget-conscious manner.
• Metrics & ROI: Establish and track key marketing KPIs, providing regular reports on campaign performance and the growth impact of marketing spend.

The Skills & Competencies

• Senior Expertise: Substantial experience in a senior marketing role, specifically within B2B SaaS or Fintech environments.
• Strategic Execution: Proven ability to develop a comprehensive marketing strategy aligned with company goals and growth targets.
• Leadership: Experience managing a diverse team of internal specialists and external agencies.
• Analytical Rigor: A data-driven approach to testing and optimization across all marketing initiatives.
• Cross-Functional Collaboration: Strong ability to collaborate with sales and product teams to ensure a seamless customer journey.

The Differentiators

• Prior experience scaling a marketing function within a fast-paced, startup environment.
• Expertise in conducting market research to identify customer pain points and inform product development.
• A track record of implementing customer marketing programs that drive engagement, retention, and expansion.

The Benefits

• Strategic Impact: Contribute directly to the company’s overall strategy and planning processes with marketing insights.
• Ownership: The autonomy to shape a brand and marketing function from the ground up.
• Growth: A senior role in a scaling company with a clear path for professional advancement.
• Culture: A collaborative environment built on strong company values and innovation.

The Process

Application → HR Screening Interview → First Business Interview → Second Business Interview → Technical/Case Assessment → Offer

The Employer

Our client is a leading Saudi-based Fintech firm providing innovative corporate spend management and financial automation tools. They are dedicated to helping businesses streamline their operations through technology and data-driven insights.