Marketing Specialist

Gulf Payments Company; Riyadh; On-site; SAR 89,000 - 156,000; Full time

Job summary

Gulf Payments Company is seeking a Marketing Coordinator to support internal and external marketing initiatives across channels. You will manage social media content calendars, assist with campaigns, and help produce Arabic and English copy for various communications.

The role requires 2–3 years of marketing experience, a Marketing degree, and strong skills in analytics and reporting to drive engagement and results. A dynamic team environment in Riyadh awaits.

Qualifications

• 2–3 years of marketing experience.
• Bachelor’s degree in Marketing.
• Hands-on experience managing social media platforms.
• Experience supporting digital campaigns and reporting.
• Strong Arabic and English copywriting skills.

Responsibilities

• Coordinate and support the execution of internal and external marketing initiatives.
• Support the development and implementation of marketing plans and campaigns across relevant channels.
• Manage day-to-day social media activities, including content planning, scheduling, publishing, monitoring, and coordination with internal teams and external agencies.
• Support planning, execution, and optimization of digital and social media campaigns, ensuring alignment with objectives and brand guidelines.
• Prepare regular digital and social media performance reports, tracking reach, engagement, traffic, conversions, and campaign performance.
• Support copywriting and content development in both Arabic and English for social media and other marketing communications.
• Coordinate with marketing agencies, designers, production partners, and other external vendors.
• Support the planning, coordination, and execution of online and offline events, activations, and exhibitions.
• Support internal communication and employee engagement initiatives, including internal campaigns and events.
• Monitor marketing, social media, and digital trends and identify opportunities to enhance activities.
• Leverage AI tools to improve efficiency and productivity.

Skills

Social media management

Content planning

Campaign optimization

Analytics reporting

Copywriting

Bilingual Arabic/English

Vendor coordination

AI tools usage

Education

Bachelor’s degree in Marketing

Tools

AI tools

Job description

• Coordinate and support the execution of internal and external marketing initiatives.
• Support the development and implementation of marketing plans and campaigns across relevant channels.
• Manage day-to-day social media activities, including content planning, scheduling, publishing, monitoring, and coordination with internal teams and external agencies.
• Support the planning, execution, and optimization of digital and social media campaigns, ensuring alignment with campaign objectives and brand guidelines.
• Prepare regular digital and social media performance reports, tracking key metrics such as reach, engagement, traffic, conversions, and overall campaign performance.
• Support copywriting and content development in both Arabic and English for social media and other marketing communications.
• Coordinate with marketing agencies, designers, production partners, and other external vendors to ensure timely delivery of marketing requirements.
• Support the planning, coordination, and execution of online and offline events, activations, and exhibitions.
• Support internal communication and employee engagement initiatives, including internal campaigns, workshops, events, awareness activities, and related communications.
• Monitor relevant marketing, social media, and digital trends and identify opportunities to enhance marketing activities and audience engagement.
• Leverage AI tools to improve efficiency, productivity, and overall effectiveness in day-to-day work.

Requirements

• 2-3 years of relevant experience in Marketing, communications, Digital Marketing or any other related areas.
• Bachelor’s degree in Marketing or any other related field.
• Hands-on experience managing social media platforms and content calendars.
• Experience supporting or managing digital and social media campaigns.
• Experience preparing campaigns, social media, and digital performance reports.
• Strong understanding of key digital marketing and social media metrics.
• Strong copywriting and content development skills in both Arabic and English.
• Experience coordinating with creative agencies, media agencies, or external vendors.