Marketing Manager

PetroApp; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading marketing firm in the Riyadh Region is seeking an experienced marketing professional responsible for developing and implementing strategies to enhance online and offline traffic. Candidates should have a strong knowledge of performance marketing, SEO, and digital channels, alongside leadership skills and a strategic mindset. This role involves overseeing campaigns, analyzing performance metrics, and managing the marketing budget.

Qualifications

• Strong knowledge in performance marketing and SEO.
• Excellent communication and analytical skills.
• Proficient in graphic design and media content creation.

Responsibilities

• Create and execute marketing strategies to drive user acquisition.
• Oversee planning and optimization of digital marketing campaigns.
• Analyze performance metrics to support data-driven decisions.
• Lead and mentor the marketing team towards performance goals.
• Manage marketing budget for efficient resource allocation.

Skills

Performance marketing

SEO

Digital channels

Communication skills

Analytical ability

Tools

Microsoft Office

Slack

ERP systems

Job description

Responsible for developing and implementing performance marketing strategies that increase the in online and offline traffic, improving conversion rates, conducting in-depth keyword research and competitive analysis, optimizing search engine marketing campaigns by leveraging SEO tools.

Duties & Responsibilities

• Create, update, and execute comprehensive marketing strategies aimed at driving user acquisition and retention.
• Oversee planning, execution, and optimization of marketing campaigns across digital channels (social media, SEO, email, etc.).
• Analyze campaign performance metrics to identify trends and support data-driven decision-making.
• Conduct experiments to test different tactics, messages, and designs for improved conversion rates.
• Collaborate closely with sales, product development, and internal teams to align on growth initiatives.
• Lead and mentor the marketing team to achieve performance goals.
• Manage the marketing budget to ensure efficient resource allocation and maximum ROI.
• Manage public relations and offline marketing activities, including exhibitions and events.
• Ensure compliance with HSE procedures and internal regulations.

Skills & Competencies

• Strong knowledge in performance marketing, SEO, and digital channels.
• Proficient in photography & montage, editorial writing, graphic design, media content creation, and content documentation/archiving.
• Excellent communication skills.
• Strong analytical and numerical ability.
• High adaptability and ability to innovate.
• Leadership, strategic thinking, business acumen, and customer focus.
• Proficient in Microsoft Office, Slack, and ERP systems.
• Proficient in English.