Marketing & Communications Manager

SLS; Saudi Arabia; On-site; SAR 150,000 - 250,000; Full time

Job summary

Join SLS The Red Sea as the Marketing & Communications Manager during its pre-opening phase. You will lead marketing initiatives aimed at creating brand awareness and excitement in the Saudi luxury hospitality market, engaging diverse audiences effectively. This role emphasizes strategy development, communications management, and team leadership.

Qualifications

• Saudi national.
• Minimum 5 years of marketing and communications experience in luxury hospitality.
• Deep understanding of the Saudi market and consumer behavior.

Responsibilities

• Develop marketing strategies tailored to the Saudi market.
• Manage communications and PR activities to build brand reputation.
• Lead and mentor marketing staff and collaborate with pre-opening teams.

Skills

Digital marketing skills

Brand management

Public relations

Market research

Project management

Verbal and written communication in Arabic and English

Education

Bachelor's degree in Marketing, Communications, Business

Advanced degree preferred

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Description

Summary

As the Marketing & Communications Manager for the pre-opening phase of SLS The Red Sea, you will be instrumental in shaping and delivering the brand s marketing vision tailored to the Saudi market. You will lead all marketing, branding, public relations, and communication initiatives to create strong brand awareness and excitement ahead of the resort s launch. This role requires a dynamic, culturally aware professional with a deep understanding of the Saudi luxury hospitality market and an ability to engage diverse audiences effectively.

Key Responsibilities

Marketing Strategy & Brand Positioning

Develop and execute a targeted marketing plan focused on the Saudi market, aligned with the global SLS brand standards and the unique positioning of The Red Sea resort.

Collaborate with regional and global teams to ensure consistent messaging and brand coherence.

Conduct market research and competitive analysis to identify opportunities and consumer trends specific to Saudi Arabia.

Lead digital marketing campaigns, including social media, email marketing, and online advertising, tailored to engage the Saudi luxury segment.

Communications & Public Relations

Manage all communications and PR activities within Saudi Arabia to build strong media relations and foster positive brand reputation.

Oversee press releases, media kits, and content creation ensuring culturally appropriate messaging.

Coordinate with local influencers, media, and partners to maximize brand visibility.

Prepare internal and external communication materials for key stakeholders and guests.

Pre-Opening Coordination

Partner closely with pre-opening teams including Sales, Operations, and People & Culture to align marketing efforts with overall launch goals.

Support the development of promotional events, brand activations, and experiential campaigns in Saudi Arabia.

Track and report on campaign performance metrics and adjust strategies accordingly.

Team Leadership & Stakeholder Engagement

Lead and mentor local marketing staff and external agencies to ensure delivery excellence.

Work directly with government entities, tourism boards, and local partners to secure necessary approvals and partnerships.

Act as the primary marketing liaison for the Saudi market during the pre-opening phase.

Qualifications

Saudi national (in line with local employment policies).

Bachelor s degree in Marketing, Communications, Business, or related field; advanced degree preferred.

Minimum 5 years of marketing and communications experience in luxury hospitality or related industries.

Deep understanding of the Saudi market, culture, media landscape, and consumer behavior.

Proven experience managing brand campaigns and PR activities in Saudi Arabia.

Strong digital marketing skills, including social media strategy and content creation.

Excellent verbal and written communication skills in Arabic and English.

Strong project management skills with the ability to multitask and meet deadlines.

Ability to work collaboratively in a fast-paced, cross-functional pre-opening environment.

Company Industry

• Hotels
• Hospitality

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Marketing & Communications Manager

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