Global Media Planning Associate

Publicis Groupe; Riyadh; On-site; SAR 78,000 - 123,000; Full time

Job summary

Spark Foundry, a global media agency brand within Publicis Media and part of Publicis Groupe, seeks a junior media planner to assist in developing and implementing media plans. You will analyze market data, identify target audiences, and collaborate with cross-functional teams to optimize campaigns.

You will manage day-to-day client communications and support the wider media team with strategic channel/media approaches, ensuring timely execution of campaigns and reporting.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• 1-2 years of experience in media planning (Offline & Online) or a related role.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
• Certifications on digital platforms is a plus.
• Familiarity with MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
• Knowledge on various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
• Familiarity with digital media and emerging technologies.
• Strong analytical skills and ability to interpret data and market research.
• Have a commercial mindset, able to understand the importance of driving ROI for both business partners and agency.
• Experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.

Responsibilities

• Understand the client's brief and plan media channels based on the client's objectives.
• Create and manage MRF sheets, coordinating with the creative agency for materials and go-live dates.
• Trafficking digital campaigns, coordinating with TAAG team, and ensuring proper implementation.
• Follow up with media and creative agencies for proper implementation of campaigns and preparing reports.
• Manage campaign launches, including client expectation management.
• Ensure timely and accurate bookings by the administration team.
• Prepare client status reports in the required format.
• Prepare reports and optimization recommendations.
• Supervise invoicing process.

Skills

Media planning

Analytical skills

Teamplayer

Multitasking

Pressure handling

Education

Bachelor's degree in marketing/advertising or related field

Tools

DV360

Google Ads

Meta Business Manager

Snapchat Ads Manager

Twitter Ads Manager

TikTok Ads Manager

Job description

Spark Foundry, a global media agency brand within Publicis Media and part of Publicis Groupe, seeks a junior media planner to assist in developing and implementing media plans. You will analyze market data, identify target audiences, and collaborate with cross-functional teams to optimize campaigns.

You will manage day-to-day client communications and support the wider media team with strategic channel/media approaches, ensuring timely execution of campaigns and reporting.