Digital Marketing Specialist

Serajj Digital Marketing; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A digital marketing firm in Riyadh is seeking a Digital Marketing Specialist to plan, execute, and optimize paid advertising campaigns across platforms like Google, Meta, and TikTok. Ideal candidates will have a Bachelor's degree and 2-4 years of experience in digital marketing, with strong knowledge of the Saudi market. Responsibilities include performance monitoring, detailed reporting, and collaboration with teams for effective campaign strategies. This role requires multitasking under pressure and intermediate English skills.

Qualifications

• 2–4 years of proven experience in digital marketing or performance/paid advertising.
• Proven knowledge of the Saudi market and understanding of local customer behavior.
• Ability to manage multiple campaigns simultaneously and work under pressure.

Responsibilities

• Plan, execute, manage, and optimize paid advertising campaigns on multiple platforms.
• Regularly track campaign performance, budgets, and KPIs.
• Prepare detailed performance reports with insights and recommendations.
• Analyze audience behavior and conversion data to enhance targeting.
• Work closely with content, design, and marketing teams.

Skills

Campaign Management

Performance Monitoring

Reporting & Analysis

Audience & Conversion Analysis

Analytics Tools

Collaboration

Brand Compliance

Market Trends

Education

Bachelor’s degree in Marketing, Business Administration, or a related field

Tools

Google Ads

Meta Ads

Google Analytics 4 (GA4)

Job description

The Digital Marketing Specialist will be responsible for planning, executing, managing, and optimizing paid digital advertising campaigns across multiple platforms. The goal is to achieve measurable results, improve ROI, and support the company’s overall business and marketing objectives.

Key Responsibilities

• Campaign Management: Plan, execute, manage, and optimize paid advertising campaigns on Google, Meta, Snapchat, TikTok, X (Twitter), and LinkedIn.
• Performance Monitoring: Regularly track campaign performance, budgets, and KPIs to ensure optimal results.
• Reporting & Analysis: Prepare detailed performance reports including insights, analyses, and clear recommendations for improvement.
• Audience & Conversion Analysis: Analyze audience behavior, conversion data, and performance metrics to enhance targeting, ad content, and bidding strategies.
• Analytics Tools: Utilize Google Analytics 4 (GA4) to link campaign results to marketing and business goals.
• Collaboration: Work closely with content, design, and marketing teams to ensure integrated and cohesive campaigns.
• Brand Compliance: Ensure campaigns align with brand guidelines and company strategic objectives.
• Market Trends: Stay updated on the latest digital advertising tools, platform updates, and industry trends.
• Additional Responsibilities: Perform any other marketing-related tasks as assigned within the scope of the role.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–4 years of proven experience in digital marketing or performance/paid advertising.
• Strong hands‑on experience with Google Ads and Meta Ads.
• Proven knowledge of the Saudi market and understanding of local customer behavior and advertising platforms.
• Ability to manage multiple campaigns simultaneously and work under pressure.
• Intermediate English skills (reading, writing, and speaking).