Digital Marketing Specialist

JAL International Co. Ltd.; Dhahran Compound; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading manpower solutions company in Saudi Arabia is looking for a Digital Marketing Specialist to enhance its digital presence across various sectors including Oil & Gas. The role involves creating strategic campaigns, managing B2B lead generation, and developing content that showcases the company’s capabilities. The ideal candidate should have 3-5 years of digital marketing experience and proficiency in tools like LinkedIn Campaign Manager and Google Ads. Strong communication skills in English, and ideally Arabic, are essential. Join us and contribute to significant marketing projects.

Benefits

Career growth opportunities

Diverse marketing challenges

Work in a leadership role within a major industry player

Qualifications

• 3–5 years of experience in digital marketing.
• Experience in large-scale Manpower agency or Oil & Gas service company is preferred.
• Strong command of SEO/SEM strategies.

Responsibilities

• Plan and execute digital marketing strategies for B2B and B2C.
• Utilize LinkedIn Ads and SEO for lead generation.
• Create high-quality content for branding.

Skills

Digital marketing expertise

B2B lead generation

Content Strategy & Storytelling

Technical Proficiency in SEO/SEM

Performance Tracking and Analytics

Exceptional communication skills

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

LinkedIn Campaign Manager

Google Ads

Google Analytics (GA4)

CRM tools

Job description

Overview

Job Title: Digital Marketing Specialist

Industry: Integrated Human Resources | Oil & Gas | Industrial & Domestic Manpower Solutions

Job Summary

We are seeking a high-caliber Digital Marketing Specialist to drive our brand’s digital presence across multiple sectors, including Oil & Gas, Industrial Services, and Domestic Manpower. The ideal candidate will bridge the gap between B2B corporate branding (targeting energy and construction giants) and B2C service marketing (targeting household staffing). You will be responsible for positioning our company as the premier partner for human capital solutions in the region.

Responsibilities

• Strategic Campaign Management: Plan and execute 360° digital marketing strategies that cater to two distinct segments: Corporate/Industrial (B2B) and Retail/Domestic (B2C).
• B2B Lead Generation: Utilize LinkedIn Ads and targeted SEO to reach decision-makers in the Oil & Gas, Energy, and Infrastructure sectors for large-scale manpower outsourcing.
• Brand Authority: Develop and maintain a sophisticated corporate identity that reflects the company’s scale, reliability, and compliance with international labor standards.
• Content Strategy & Storytelling: Create high-quality content that highlights our technical capabilities (e.g., supplying engineers and certified technicians) as well as our domestic hospitality services.
• Performance Tracking: Monitor and optimize ROI, CPC, and Conversion Rates using GA4 and advanced analytics to ensure marketing budgets are utilized efficiently.
• Multi-Channel Coordination: Manage the company’s presence across LinkedIn (for corporate growth) and Instagram/Snapchat/TikTok (for domestic service growth).
• Reputation Management: Oversee digital PR and customer sentiment to maintain the company’s status as a "Trusted Partner" in the manpower industry.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: 3–5 years of experience in digital marketing. Experience within a large-scale Manpower agency or Oil & Gas service company is highly preferred.
• Technical Proficiency:
• Expertise in LinkedIn Campaign Manager and Google Ads.
• Strong command of SEO/SEM strategies for industrial services.
• Proficiency in CRM tools and marketing automation.
• Communication: Exceptional verbal and written communication skills in English (Arabic is a significant plus for the local market).
• Analytical Mindset: Ability to translate complex data into actionable marketing insights.

Why Join Us?

• Industry Leadership: Work for a major player supporting the region’s vital energy and industrial sectors.
• Diverse Portfolio: Engage in a wide variety of marketing challenges, from technical industrial branding to high-end domestic service promotion.
• Career Growth: Be part of a fast-paced environment with opportunities to lead large-scale digital transformation projects.