Area Sales Manager

Foreground Consultancy; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading consumer electronics distributor in Saudi Arabia is seeking an experienced Area Sales Manager to oversee territory performance, enhance market coverage, and drive revenue growth. The ideal candidate should have at least 5 years of distribution sales experience in Saudi Arabia, be fluent in Arabic, and possess a solid network across retail and wholesale channels. This role requires a strong leadership presence and the ability to manage P&L at the territory level while achieving sales targets.

Qualifications

• Minimum of 5 years of experience in distribution sales within Saudi Arabia.
• Fluency in Arabic is required.
• Proven ability to manage territory-level P&L.

Responsibilities

• Manage the commercial performance of assigned territory.
• Develop regional sales strategies and strengthen distributor relationships.
• Oversee territory forecasting and client acquisition.

Skills

Development

Organization

P&L

Operations

Accountability

Arabic

Retail

Electronics

Availability

Forecasting

Leadership

Sales

Job description

Job Description

Foreground is partnering with a leading consumer electronics and home appliances distribution organization in Saudi Arabia to strengthen its regional commercial operations. The company is seeking experienced Area Sales Managers to lead territory performance, expand market coverage, and drive sustained revenue growth across key distribution channels.

The Role

The Area Sales Manager will be responsible for managing the commercial performance of an assigned territory, ensuring revenue growth across Retail, B2B, HORECA, and Wholesale channels. The role involves developing regional sales strategies, strengthening distributor and client relationships, monitoring pricing and promotional execution, and ensuring availability and visibility of products across all key outlets.

Working closely with national sales leadership, the Area Sales Manager will oversee territory forecasting, client acquisition, pipeline development, and regional performance tracking, ensuring targets are consistently achieved while maintaining margin discipline.

Candidate Profile

The ideal candidate will bring a minimum of 5 years of experience in distribution sales within Saudi Arabia, supported by a strong network across retail, wholesale, B2B, or HORECA clients. Fluency in Arabic is required, along with demonstrated ability to manage territory‑level P&L, develop key customer relationships, and lead field sales execution with strong commercial accountability.

Required Skills

• Development
• Organization
• P&L
• Operations
• Accountability
• Arabic
• Retail
• Electronics
• Availability
• Forecasting
• Leadership
• Sales