AI-First CRO Content Lead — Remote

Puffy; Saudi Arabia; Remote; SAR 412,000 - 495,000; Full time

Benefits offered by this job

Remote-first

Learning budget

Comprehensive benefits

Global team collaboration

Annual salary review

Job summary

Puffy, a market-leading, nine-figure D2C brand with over $1B in sales, seeks a CRO Content Manager, AI-First to own its brand narrative and conversion content strategy. You will shape brand voice across PDPs and landing pages, build AI-driven workflows, and grow the content team, reporting to the VP – Digital Experience & Conversion.

You’ll turn features and concerns into persuasive buying arguments, creating a repeatable content system that boosts quality, speed, and commercial impact while

Qualifications

• 6+ years of progressive content strategy and marketing experience.
• At least 2 years directly managing and developing content teams.
• Exceptional ability to translate ideas into high-conversion messaging with evidence.

Responsibilities

• Own brand voice and content systems for PDPs and landing pages.
• Build AI-driven content workflows and validation standards.
• Collaborate with CRO, Design, and editorial teams to test and refine messaging.
• Coach and develop the CRO Copywriter to deliver independent results.

Skills

AI workflows

Conversion copywriting

Editorial judgment

CRO testing

Web analytics

Content strategy

Leadership

Fluent English

AI-first mindset

Research skills

Tools

ChatGPT

Claude

Google Analytics

A/B testing tools

Job description

Puffy, a market-leading, nine-figure D2C brand with over $1B in sales, seeks a CRO Content Manager, AI-First to own its brand narrative and conversion content strategy. You will shape brand voice across PDPs and landing pages, build AI-driven workflows, and grow the content team, reporting to the VP – Digital Experience & Conversion.

You’ll turn features and concerns into persuasive buying arguments, creating a repeatable content system that boosts quality, speed, and commercial impact while