Senior User Acquisition Manager

Social network you want to login/join with:

Senior User Acquisition Manager, Magdeburg

Location: Magdeburg, Germany

Job Category: Marketing & PR

EU work permit required: Yes

Job Reference: v19fpwaa-169747

Job Views: 1

Posted: 11.06.2025

Expiry Date: 26.07.2025

Job Description:

At TechBiz Global, we provide recruitment services to our TOP clients. We are seeking a Senior UA Manager to join one of our clients' teams. This role offers an exciting opportunity to grow in an innovative environment.

Reporting to the CMO, this is a hands-on role focused on scaling performance across paid acquisition channels. You will initially manage 1–2 channels with potential to expand based on performance.

Key Responsibilities

• Campaign Ownership and Scaling: Lead paid channels such as ExoClick, TrafficStars, TrafficJunky; build scalable funnels; run testing loops to improve CAC and LTV.
• Performance Analysis and Strategy: Monitor performance using tools like Voluum, GA4; analyze CPA, ROAS, retention; develop reporting frameworks.
• Creative & Funnel Optimization: Define creative strategies; collaborate on landing pages; reduce creative fatigue; negotiate with traffic sources; explore new acquisition channels.
• Automation & Scaling Systems: Streamline processes with automation; create SOPs and experiment pipelines.

Challenges You’ll Tackle

• Grow user base from 30M to 100M in 12 months, optimizing CAC, ROAS, LTV.
• Develop performance-driven creatives; optimize landing pages; test new traffic sources.
• Broaden ownership with results and potential channel expansion.

Requirements include 3–5 years in user acquisition, proven campaign scaling, deep media buying knowledge, proficiency with Voluum, GA4, and traffic sources like Meta, TikTok, Google, TrafficJunky, ExoClick, TrafficStars. Strong analytical skills, creative strategy experience, and landing page optimization skills are essential.

Soft Skills: Excellent communication in English, goal-oriented, ownership mindset, fast execution, humble, open to feedback, comfortable with uncensored content.