Media Manager for DACH mwd

Hello. Were Haleon a new world-leading consumer health company shaped by all who join us. Together we're improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brands including Voltaren, Sensodyne, Dr. Best, VitaSprint, Fenistil, Otriven, and Centrum through a unique combination of deep human understanding and trusted science. What's more, we're achieving this in a company that we control in an environment where cocreation and a culture that's uniquely ours thrive. This is an exciting time to join us and help shape the future.

We are looking for a Media Manager (m/w/d) for DACH to work within our DACH media and digital acceleration team. This role will support and report into our Media and Digital Acceleration Lead, working collaboratively with other team members.

The role involves developing and managing data-driven communication plans with a strong digital focus, leveraging Haleon's market scale, and supporting an advanced agency model. Key responsibilities include enhancing media planning and buying capabilities, aligning media strategy with brand objectives, and integrating data insights into media choices. Experience in media marketing and data manipulation is essential, as the role leads the Haleon Marketing Mix Modelling program. The ideal candidate is collaborative, passionate, and adept at both tactical and strategic vision, working cross-functionally with various teams to ensure successful project delivery.

Your Role at Haleon :

1. Build and develop trusted relationships with key stakeholders to deliver respected and authoritative media counsel; collaborate and lead media-related projects with other functions (Digital, Tech, Insights, Analytics).
2. Provide Consumer Healthcare Brand Marketing teams with paid media specialist resources to maximize return on the brand's full funnel plan.
3. Support the Media and Digital Acceleration Lead with oversight of paid media channel planning, sufficiency modeling, Integrated Connections Planning, and Marketing Mix Modelling.
4. Manage the overall media agency relationship and scope of work.
5. Collaborate with Digital Performance Marketing and Tech teams to develop a comprehensive data strategy and guide data-driven media decisions to drive personalization at scale and cross-device synchronization.
6. Use and analyze industry trends, performance data, and other digital resources to inform strategies, audience development, test & learn opportunities, optimizations, and measurement frameworks.

What we expect from you

Basic Qualifications :

1. Substantial practical experience with media or digital agencies, media management departments, or media companies with 3-5 years' experience, ideally.
2. Demonstrable experience in digital marketing, cross-channel integrated media strategy, and communication planning.
3. Familiarity with analytical, empirical media planning tools, and holistic strategy approaches.
4. Experience in setting up, interpreting, and acting on Marketing Mix Modelling programs and optimization tools.
5. Understanding of Paid, Owned, Earned aspects of digital marketing and how they fit into the overall marketing mix.
6. Ability to build relationships and manage the performance of key partners.

Preferred Qualifications :

1. Experience managing large multinational accounts.
2. Experience in healthcare, consumer healthcare, or CPG communications.
3. Thought leadership on innovation and emerging media.
4. Experience in performance-driven media development and data-driven strategy implementation.

Our Benefits :

Join a dynamic team in an inspiring, international environment in Munich. Embrace our culture of open, direct communication (DuKultur) while working centrally.

Enjoy flexible remote work options, with a hybrid model allowing three days in the office and the option to work from home. Up to 10 days per year from abroad and flexible time tracking offer additional freedom.

We offer a competitive salary, performance bonuses, at least 30 vacation days, special leave, holiday pay, an annual bonus, and a company pension plan.

We support work-life balance through flexible arrangements and benefits, including family-friendly leave, birth allowances, childcare subsidies, and emergency childcare services.

Health and wellbeing are prioritized with comprehensive benefits, vaccinations, product access, sports perks, discounts, and a subsidized canteen.

Your growth is important; we provide extensive training, leadership, business, and technical skills development, including a free MiniMBA program.

Mobility is made easy with travel allowances, free parking, and a LeaseBike program.

We promote diversity and inclusion, creating an environment that celebrates differences, supports communities, and ensures fair treatment for all. We encourage flexible working and respect individual needs during the application process.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity/expression, age, disability, or veteran status.

Accommodation Requests

If you need accommodations during the application process, please inform your recruiter. We will provide support confidentially.

Required Experience :

Manager

Key Skills

Digital Marketing, Marketing, Google Analytics, Google Docs, Facebook Advertising, Google AdWords, Google Marketing Platform, Google Ads, Media Buying, Media Planning, Social Media Management, DoubleClick

Employment Type : Full-Time

Experience : 3-5 years

Vacancy : 1