Trade Marketing Manager Off-Trade (w/m/d)

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• Brown-Forman Deutschland GmbH
• Hamburg
• Feste Anstellung
• Vollzeit
• Erschienen: vor 8 Stunden
  
  

Meaningful Work From Day One

Aligned with Brown-Forman's long-term brand building and profit growth strategies, this position seeks to optimize the route to new and existing consumers of the BF portfolio in the German Off-Trade holistically. It will indirectly connect with consumers by optimizing the customer approach in the Off-Trade business.

This position’s scope is to positively influence consumer purchase behavior by driving physical and mental availability of the Brown-Forman portfolio in Germany with focus on the Emerging Brands (with a special focus on the acquisitions Gin Mare and Botucal Rum) through the Off-Trade channel and mainly within the customer groups MARKANT and Discount.

What You Can Expect

Responsibilities

The role encompasses the responsibility for the full local translation of Brand Strategies into compelling channel strategies and customer activations for the Off-Trade channel with the support of the Senior Trade Marketing Manager Off-Trade. The responsibilities of this role incorporate:

• Responsible for the annual set-up of optimal consumer & customer targets for the Off-Trade in collaboration with Brand Management, Sales Off-Trade team (Key Account and Field Force Management) and other Marketing functions
• Responsible for the development, planning, execution and evaluation of national Off-Trade activations/ promotions for the Emerging Brands (focus on Gin Mare and Botucal Rum) and tailormade activations/ promotions for the Brown-Forman portfolio within the supported customer groups
• Leads & briefs external agencies on promotions and projects
• Coordinates with Off-Trade Key Account Team, Regional Field Force Managers & Brand Management
• Aligns with Finance on correct accounting of activities
• Regularly provides reports on promotion efficiency and progress to plan status
• Responsible for the annual set-up of related A&P and COGS budgets for the supervised brands and independently tracks the budget for the managed promotions
• Develops, realizes and provides sell-in stories, salesfolder and leaflets for standard and promotional SKUs in close collaboration with Brand Marketing and Sales departments
• Responsible for the sourcing, development, administration of POS material for the Off-Trade as well as for optimal warehousing of those materials and further inclusion in internal and external processes together with Purchasing and Supply Chain Department
• Supports the Off-Trade related maintenance of Sales Reps supporting tool POS-Shop incl. inventory management of supervised POS material and coordination between internal and external partners
• Collaborates with the German Market Category Consumer Insights Team and the Sales team to gain more Off-Trade facts and consequently insights
• Supports the Head of Trade Marketing and Senior Trade Marketing Manager Off-Trade in leading projects/ workshops coming out of the yearly strategy and business planning process
• Works closely with Key Account group and (Junior) Trade Marketing Manager Off-Trade to align on and prioritize projects/ topics to ensure coordinated execution as well as communication to internal and external stakeholders
  
  

What You Bring to the Table

• Bachelor’s Degree (Marketing or Sales) or trained e.g. Off-Trade category / store manager
• At least 2-3 year work experience with Off-Trade channel, Trade Marketing or Marketing
• Good German market knowledge (retail, consumer, trade) - especially of the Off-Trade channel
• Good knowledge level of marketing disciplines: Market analysis, strategy development, consumer/ shopper insights, creative development, strong project management capabilities
• Innovation development experience (activations, promotions, tools/ POSM)
• Fluent German & good English language skills
• Proficient in MS Office and Google applications
• Excellent time management and prioritization abilities
• Strong strategic comprehension and analytical acumen
• Proven project management capabilities
  
  

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

At Brown-Forman Germany, You Can Expect

• An individual and structured on-boarding process
• A familiar working atmosphere with motivated colleagues
• Flexible working hours for a good balance between work and private life
• Attractive additional benefits, eg family service, product allowance, JobRad, health & wellness benefits, company pension plan
• The opportunity to get involved in one of our Employee Resource Groups for topics that go beyond the actual job and give you the chance to gain new perspectives
  
  

Weitere Informationen

Brown-Forman Deutschland GmbH

Nahrungs- & Genussmittel

• 51-250 Mitarbeiter
  
  

1 Job

Mitarbeitervorteile

Betriebliche Altersvorsorge

Sportaktivitäten

Flexible Arbeitszeiten

Mitarbeiter-Laptop

Fitnessangebote

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Airlines and Aviation

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