Freelance Marketing Automations Specialist

TechBiz Global - Marketing Automations Specialist (Freelancer)

TechBiz Global is a leading recruitment and software development company. Our diverse, globally distributed team provides IT recruitment, outstaffing, outsourcing, software development, and consulting services, with a primary focus on helping our partners achieve their business goals successfully.

Headquartered in Germany, we serve successful clients worldwide. We understand your unique needs, and our team has hands-on experience with the challenges of rapid growth and the IT sector. All our offerings are built with a tech mindset.

We are seeking a Marketing Automations Specialist (Freelancer) for our client. You will play a vital role supporting the Microsoft team, working in a dynamic environment of a successful European market-leading company. Your focus will be on improving the management of European marketing campaigns.

Key Responsibilities:

1. Manage and optimize daily operational requests to support global Marketo operations, ensuring smooth handling of automation tasks and troubleshooting issues.
2. Set up and maintain automated programs aligned with marketing objectives of various teams to ensure effective automation strategies.
3. Conduct regular reviews and optimizations of automations and reports, monitoring performance metrics and making data-driven improvements.
4. Perform data cleanups to maintain data integrity and ensure accurate records within the Marketo system.
5. Handle backend development tasks related to Marketo, utilizing technical skills to enhance and customize the platform to meet business needs.
6. Collaborate with local marketing teams to lead successful marketing campaigns.
7. Promote best practices within the automation team and stakeholders regarding Marketo features.
8. Participate in exploring new features and developments to enhance Marketo's usage within the group.

Ideal Candidate Profile:

• Proven experience with Marketo, including hands-on setup and maintenance of automated marketing programs.
• Strong technical skills in Marketo backend development.
• Knowledge of data-driven marketing to optimize campaign performance.
• Understanding of efficient marketing campaigns and full-funnel demand generation strategies.
• Interest in processes and a good understanding of technical aspects.
• Excellent organizational, communication, and collaboration skills.
• Ability to work independently and as part of a team.