Trade Marketing Manager - Accelerating & Emerging Markets (m/w/d)

Trade Marketing Manager - Accelerating & Emerging Markets (m/w/d)

Join yfood Labs as our Trade Marketing Manager - Accelerating & Emerging Markets (m/w/d) and play a key role in expanding our brand across Europe. Based at our Munich HQ, you will be the primary contact for our international teams and distribution partners, shaping our success in new markets.

As an International Trade Marketing Manager, you will drive in-store brand visibility and shopper engagement in European markets while supporting our expansion into regions like Spain, Italy, and the Nordics. You will execute impactful B2C trade marketing activations and support sales teams and distribution partners with B2B initiatives. Additionally, you will develop and implement go-to-market strategies for emerging markets to lay a strong foundation for future growth.

Your Responsibilities

• Identify local market needs and opportunities, ensuring tailored executions within budget while considering local differences
• Plan, execute, and evaluate trade marketing activations to boost brand visibility and sales, adapting to local market dynamics
• Collaborate with the in-house creative team and brand management to deliver optimal trade activities
• Monitor POS activations, promotions, and competitor performance to refine strategies
• Conduct market analyses to identify trends and growth opportunities
• Develop and align quarterly and annual trade marketing plans for optimal execution
• Track budgets and activity performance to maximize efficiency and impact
• Coordinate with the wider marketing team to align trade marketing with overall strategies
• Support emerging market expansion by integrating trade marketing into go-to-market plans
• Organize and support local sales teams on B2B trade shows and retailer events

What You Need to Succeed

• 3–5 years of experience in Trade Marketing, ideally in FMCG, Retail, or Consumer Goods
• International exposure, preferably in Spain, Italy, the UK, or the Netherlands
• Strong project management skills for developing and executing tactical plans in retail environments
• Excellent communication and collaboration skills across teams
• Proactive, solution-oriented mindset with a hands-on approach
• Creative thinking and stakeholder influence abilities
• Fluency in English; knowledge of Dutch, Spanish, or French is a plus
• Strategic and analytical thinking capabilities

Why Join yfood?

• We promote diversity and equal opportunities
• Work in an international, dynamic environment with hybrid work options
• Enjoy 30 days of paid vacation annually
• Access subsidized health and wellness programs
• Support for public transport and bicycle leasing
• Participate in our sensory team and try new products early
• No dress code—come as you are
• We are B Corp certified, committed to high social and environmental standards