CRM & Retention Manager (m/f/d)

Join to apply for the CRM & Retention Manager (m/f/d) role at VITAFY BRANDS

Join to apply for the CRM & Retention Manager (m/f/d) role at VITAFY BRANDS

The Demo Daten GmbH is a fictional company created by Personio to familiarize our customers with our software.

Aufgaben

We are a long-established and growing European multi-channel player in the dynamic consumer health & wellness market. Under the umbrella of our successful group, which emerged from the merger of EVP Group and Vitafy Brands in 2022, our subsidiaries in Germany, England, Spain and Slovakia serve a diverse customer base in their respective target markets.

We have our own production facilities for important product categories. As a reliable B2B service partner (private label & CDMO), we support our customers in the drugstore, discount and food retail sectors, as well as in pharmacies and among branded goods manufacturers, in the development of innovative, trendy health and wellness products, thus offering tailored and customer-specific services. In addition, we have an extensive portfolio of our own brands in the areas of consumer healthcare, sports nutrition, weight management and healthy nutrition (such as Achterhof, Gymqueen, Bodylab, Vitawell or VIVE+), which are marketed online B2C and/or in international retail.

By combining our expertise and resources, we can optimise the efficiency, scalability and functional excellence of our B2B and B2C business across the entire group and in all channels. The cornerstones of our success are our consistent multi-channel approach, supported by our vertically integrated value chain with our own production base, and continuous growth through our buy and build strategy in Europe.

Your Tasks And Challenges

• Plan, build, and execute email marketing campaigns to drive customer engagement, retention, and growth
• Own the end-to-end process of CRM campaign management — from segmentation and content setup to execution and performance analysis
• Own the implementation and optimization of marketing automation programs
• Create segmentation strategies to deliver personalized and relevant messaging
• Analyze campaign performance, leverage data insights to iterate and optimize future initiatives
• Develop and execute CRM strategies to nurture customer relationships, boost retention, and enhance overall customer engagement
• Collaborate closely with key stakeholders, such as the Brand, BI, Tech and Customer Support teams, ensuring alignment across all CRM initiatives
• Identify untouched CRM opportunities by leveraging customer insights to optimize onboarding, cross-/ up-selling, and reactivation measures
• Establish and track KPIs related to retention, reactivation, and CLV
• Stay up to date with CRM and lifecycle marketing trends, tools, and best practices to
  
  

Profil

• Completed vocational training or relevant degree
• 3–4 years of hands-on experience in e-mail marketing, marketing automation and lifecycle marketing
• Strong understanding of customer segmentation and personalization
• Data-driven mindset with a track record of leveraging insights to optimize performance
• Experience in marketing automation platforms (Emarsys & Klaviyo is a plus)
• Excellent project management skills and the ability to juggle multiple priorities
• Very good English & German language skills
  
  

Wir bieten

• Responsible and very varied tasks in a great team with plenty of creative freedom and room for your own ideas
• Flat hierarchies, an open corporate culture and a pleasant, friendly working atmosphere (no dress code, everyone is on first-name terms, etc.)
• Our mobile office policy allows you to work flexibly
• Other benefits: as much water/coffee/tea as you like
• Regular team events and participation in sporting events
  
  

Important note

Please be advised that a valid work permit for Germany is required for non-EU citizens. Unfortunately, applications without a valid work permit and sufficient German language skills may not be considered.

LNKD1_DE

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Marketing Services

Referrals increase your chances of interviewing at VITAFY BRANDS by 2x

Get notified about new Customer Relationship Management Manager jobs in Munich, Bavaria, Germany.

> Customer Success & Operations Manager (m/f/d)

Senior Customer Success & Implementation Manager (m/f/x)

Retail Acquisition & Relationship Manager - Client Factory (all genders)

Assistant Store Manager - Munich, Germany

Manager Sales Key Account Management Food , Wholesale & Vending (m/w/d)

Senior Account Manager (m/w/d), Amazon Vendor Services - EU Other Hardlines

Senior Client & Broker Relationship Manager (m/w/d)

(Senior) Manager SAP Sales and Service / Order to Cash / Service to Customer (m/w/d) in München

Senior Sales Manager Key Account & New Business (M/W/X) - Fashion, Beauty und Travel

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.