Marketingfachkraft

Marketing Specialist – Communications (m/f/d)

Responsibilities and Duties:

As a member of our marketing team, you will be responsible for the following tasks to drive our marketing efforts and support business growth:

Marketing Campaigns & Lead Generation

• Develop and execute marketing campaigns aligned with business priorities and sales targets.
• Plan, manage, track, and lead generation activities across digital channels, including email, social media, and CRM-based outreach.

Content Creation & Brand Communication

• Create compelling marketing assets, including datasheets, brochures, landing pages, and LinkedIn content.
• Collaborate closely with Sales, Product Management, and Engineering to ensure aligned messaging.
• Facilitate information flow with the Sales Performance Team and help prepare internal workshops or meetings.

Event & Webinar Management

• Plan and execute trade shows, customer webinars, and virtual events, particularly in Europe and North America.
• Manage event logistics, booth preparation, and post-event reporting.
• Moderate or assist with webinars and LinkedIn Live sessions, integrating lead data into CRM systems.

Your Profile:

We are seeking a dynamic and results-driven marketing professional to join our team. The ideal candidate will possess a blend of creativity and technical proficiency to drive our marketing initiatives forward, while engaging all organizational levels:

Experience & Skills

• 3+ years in B2B marketing
• Strong content creation skills, including writing and visual storytelling.
• Event planning and coordination experience.
• Familiarity with digital platforms: HubSpot, Salesforce, Adobe Suite.

Preferred Qualifications

• Experience in international or technical marketing.
• Knowledge of GDPR/PECR compliance and digital marketing best practices.
• Understanding of Google Analytics, LinkedIn Campaign Manager, or podcast formats.

Personal Attributes

• Self-starter with excellent organizational and time management skills.
• Strong communicator who can work cross-functionally and with external partners.