Junior Trade Marketing Manager Germany

Languages Required: fluent German and English

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose – Celebrating life, every day, everywhere – plays a meaningful role in our company, for our people, our diversity, our brands, in how we perform, and how we build shared value!

About The Role

Diageo invests significantly in direct-to-consumer brand building. To achieve this, we partner with our customers to influence purchasing decisions. Since most shoppers and consumers buy from a repertoire of brands, their behavior can be easily influenced by what they see or don’t see at the point of purchase. In the Customer Activation team, you will collaborate with our customer teams to understand the needs of shoppers and customers, and work with the marketing team to develop programs and tools that ensure excellent execution of our brands.

This role places you at the core of our business! You will work closely with our sales teams to provide insights, growth drivers, and tools needed to execute Diageo’s commercial plan effectively, shifting consumer and shopper behavior to meet our financial and market share ambitions.

If you are seeking a commercial role with significant business impact, this position offers a great opportunity to demonstrate your strategic skills in a dynamic environment.

Top Accountabilities

• Develop comprehensive 360-degree activation plans for our customers, balancing portfolio and key brand focus
• Manage the implementation of activation initiatives for your brands
• Create and execute outstanding shopper marketing activities
• Ensure the flawless delivery of all assets and tools for effective activation
• Collaborate with activation agencies to develop innovative shopper marketing concepts
• Plan, execute, and assess trade marketing initiatives using relevant metrics and frameworks
• Manage the budget efficiently for point-of-purchase activations

About You

• At least 2 years of experience in Sales or Marketing roles
• Strong time management and prioritization skills
• Commercial acumen and attention to detail, with numerical savvy
• Ability to build relationships and work collaboratively with internal and external partners
• Problem-solving skills and adaptability to ambiguity and change

Our Offer

• An inclusive company culture that prioritizes employee development
• A competitive salary package with bonuses and benefits
• Industry-leading parental leave policies
• Flexible working arrangements to suit your lifestyle
• …and of course, the best colleagues!

Celebrating our inclusive and diverse culture is central to Diageo’s purpose of “celebrating life every day everywhere”. This purpose values everyone, regardless of background, disability, religion, gender identity, sexuality, or ethnicity.

We believe that diverse talent with a variety of backgrounds, skills, and capabilities across our 180 countries is essential for our success. Diversity is a key enabler for growth, and our values, purpose, and standards foster an environment of respect for each individual’s unique contribution.

Flexibility is crucial for success. Many of our staff work flexibly in various ways, including part-time, compressed hours, or remote work. Please discuss what flexibility means to you, and do not hesitate to apply.

We are committed to providing reasonable accommodations for individuals with disabilities during the application and interview process, and to support their performance in essential job functions.

Commercial Finance Business Partner – Germany