Trade Marketing Manager - Accelerating & Emerging Markets (m/w/d)

Trade Marketing Manager - Accelerating & Emerging Markets (m/w/d)

Join us as a Trade Marketing Manager - Accelerating & Emerging Markets (m/w/d) at yfood Labs.

We are yfood, pioneers in the Smart Food category and market leader in DACH, expanding into the UK, Netherlands, Spain, France, and beyond. Based at our Munich HQ, you will be the key contact for our international teams and distribution partners, shaping our success in new markets.

In this role, you will drive in-store brand visibility and shopper engagement across European markets and support our expansion into new regions like Spain, Italy, and the Nordics, in collaboration with the international expansion team.

Your responsibilities include executing impactful B2C trade marketing activations, supporting sales teams and distribution partners with B2B initiatives, and developing go-to-market strategies for emerging markets to lay a strong foundation for growth.

Your Responsibilities

• Identify local market needs and opportunities, ensuring tailored executions within budget while considering local differences.
• Plan, execute, and evaluate trade marketing activations to boost brand visibility and sales, adapting to local market dynamics.
• Collaborate with the in-house creative team and brand management to deliver optimal trade activities.
• Monitor POS activations, promotions, and competitor performance to refine strategies.
• Conduct market analyses to identify trends and growth opportunities.
• Develop and align quarterly and annual trade marketing plans.
• Track budgets and activity performance to maximize efficiency and impact.
• Support the integration of trade marketing into the broader marketing strategy, especially for emerging markets.
• Organize and support local sales teams with B2B trade shows and retailer events.

What You Need to Succeed

• 3–5 years experience in Trade Marketing, preferably in FMCG, Retail, or Consumer Goods.
• International experience in trade marketing, ideally in Spain, Italy, the UK, or the Netherlands.
• Strong project management skills for developing and executing plans in retail environments.
• Excellent communication and collaboration skills.
• Proactive, solution-oriented mindset, thriving in fast-paced settings.
• Creative influence and stakeholder engagement abilities.
• Fluency in English; knowledge of Dutch, Spanish, or French is a plus.
• Strategic thinking with analytical and conceptual skills.

Why Join yfood?

• We promote diversity and equal opportunities.
• We are expanding internationally and offer a dynamic environment.
• Hybrid work model with opportunities for Workation in other EU countries.
• 30 days paid vacation annually.
• Subsidized health and wellness programs, including gym memberships and health campaigns.
• Support for commuting, including transportation stipends and bike leasing.
• Opportunities to taste new products and participate in our sensory team.
• Casual dress code—come as you are.
• We are B Corp certified, meeting high social and environmental standards.