(Senior) Web Analytics Engineer (m/f/d)

We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: "Have you tried?" With this in mind, we help brands and people unleash their potential and live up to their role as challengers.

For our Insights & Analytics team in Frankfurt, we are looking for you in the role of
(Senior) Web Analytics Engineer (m/f/d)

Location: Frankfurt/ MainAre you passionate about turning data into actionable insights? Do you thrive at the intersection of technology, analytics, and user experience? We're looking for a skilled and motivated (Senior) Web Analytics Specialist to help us elevate our clients' digital performance through smart data strategies and cutting-edge analytics solutions.

What You'll Do:

• Design and implement analytics tracking to capture user interactions across our clients' web platforms.
• Implement advanced analytics techniques to extract meaningful insights from large datasets.
• Collaborate with stakeholders to define KPIs and build robust tracking frameworks to monitor performance.
• Manage cookie consent solutions to ensure compliance with privacy regulations and enhance user transparency and control over data collection.
• Implement server-side tagging solutions to capture data beyond client-side interactions and improve data accuracy and reliability.
• Analyze web traffic, user behavior, and conversion rates to identify optimization opportunities across the entire conversion funnel.
• Deliver data-driven recommendations to boost website performance, user engagement, and conversion rates
• Stay ahead of the curve by keeping up with the latest trends, tools, and regulations in web analytics.

What You Bring

• A Bachelor's degree in Computer Science, Engineering, Statistics, or a related field.
• Proven experience with Adobe Analytics and Google Analytics; knowledge of additional tools is a plus.
• Strong programming skills in JavaScript, Python, or SQL.
• Solid understanding of web technologies (HTML, CSS, JavaScript) and experience with tag management systems (e.g., Google Tag Manager).
• Hands-on experience with cookie consent management (e.g., OneTrust) and server-side tagging.
• Familiarity with data visualization tools like Tableau or Power BI is a bonus.
• Excellent analytical thinking and the ability to turn complex data into clear, actionable insights.
• Strong communication skills in English and a collaborative mindset to work effectively with cross-functional teams and clients.

What We Offer:

• An international and diverse team with a lot of fun at work.
• Meal vouchers to cover part or all of your lunch.
• Opportunities for training and further development to advance your career.
• Flexibility to work from home two days per week (Mondays and Fridays).
• A pet-friendly office environment.
• The opportunity to work remotely from abroad for up to two weeks per year.
• Modern facilities and excellent infrastructure to support your aspirations.
• Additional corporate benefits, including a fresh fruit basket, ergonomic workspace setup, and access to an online benefits platform.

We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.