Head of Marketing

Job Purpose

We are seeking a highly motivated and innovative Head of Marketing to lead our marketing efforts in Germany. The successful candidate will be responsible for the successful candidate will oversee a team including a Brand Manager and a Digital Media Manager, developing and executing marketing strategies to drive immediate sales growth and long-term brand development. This role requires a results-oriented individual with strong analytical and research skills, excellent communication abilities, and a collaborative mindset.

Ideal Candidate:

• Results-oriented and innovative thinker.
• Strong analytical and research skills.
• Excellent communicator and team player.
• Ability to work in a matrix organization and manage multiple stakeholders.
• Willingness to travel around Germany.

Job Size

The role is for Pizza Hut Germany only. Pizza Hut has more than 80 restaurants operated by sub-franchisees in various cities in Germany. Marketing and Media budgets are determined as a percentage of sales income. Report to the Country GM and Regional Marketing Director, driving the Pizza Hut brand both internally (Franchisees) and externally (Customers).

Job Functions

• Drive growth in same-store sales, transactions, and franchisee profitability by channel.
• Implement marketing plans to boost brand awareness, customer engagement, and sales, aligned with regional targets.
• Develop the Annual Marketing Calendar with cross-functional support to drive sales and brand growth.
• Manage menu and pricing strategies to ensure value in a competitive market, including biannual menu updates and price adjustments.
• Oversee creative development for all marketing materials, including digital, print, social media, and advertising campaigns.
• Optimize marketing campaigns based on performance results.
• Manage the marketing budget to ensure ROI and prevent overspend.
• Maintain relationships with key partners, such as media and creative agencies.
• Foster cross-functional collaborations to achieve marketing goals.
• Work with creative agencies on 360 Campaign executions for National Campaigns.
• Manage media plans to ensure maximum ROAS, sales, and budget compliance.
• Collaborate with aggregator partners on joint business plans for promotions and marketing initiatives, optimizing channel growth.
• Lead Web/App marketing campaigns to drive traffic and sales, monitor e-commerce performance, and focus on app strategies for acquisition and engagement.

Skills:

• Exceptional marketing strategy development and execution.
• Strong analytical skills and commercial insight.
• Highly organized with the ability to prioritize time-sensitive marketing campaigns.
• A proactive attitude with a focus on immediate action.
• Excellent interpersonal and communication skills, both written and oral.
• High level of work ethic.
• Strong relationship-building abilities with internal teams and external partners.
• Effective team leadership and collaboration skills.
• Ability to influence and persuade key stakeholders, including C-suite executives.
• Proficient in digital marketing, social media, and content creation.

Abilities:

• Commitment to delivering results through innovative marketing strategies.
• Passionate about continuous improvement, with outstanding project management, influencing, and communication skills.
• Proficient in reviewing and identifying issues and opportunities within marketing processes and systems.
• Able to develop and articulate reliable plans, linking them to functional and business financial strategies.
• Skilled at fostering an environment where the marketing team and the organization learn from experiences and apply their insights for organizational benefit.
• Capable of adjusting strategies if data analysis shows that marketing efforts are not driving transaction growth.
• Comprehensive understanding of the impact of strategic and operational decisions on profitable business growth.
• Superior organizational skills, with excellent planning and time management abilities.
• Able to anticipate trends and local/international competitors through social listening and research, ensuring the brand remains at the forefront of innovation.
• Experience in managing and optimizing marketing budgets to achieve maximum ROI.

People Leadership

Direct Reports: Brand Managers

Indirect: Fit Manager, Ecommerce Manager

Working Relationships

Internal: Digital, FIT, Ops, SCM, Development, HR, QA, Finance

External: Franchisees, Marketing Vendors

Knowledge & Skill Required

Experience:

• Bachelor’s degree in marketing, Business Administration, or related field.
• 5-10 years of marketing experience, preferably in the QSR industry.
• Proven success in developing and executing sales-driven marketing campaigns.
• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities.
• Data analysis skills for informed marketing strategies.
• Strong knowledge of digital marketing tactics (SEO, PPC, email marketing, social media).
• Ability to thrive in a fast-paced environment and handle multiple projects.
• Team player with cross-departmental collaboration skills.
• Valid driver’s license and reliable transportation.
• Availability outside regular office hours as needed.