Marketing Manager Spain Italy mwd

We are a diverse team of beauty enthusiasts from all over the world committed to creating an inclusive and supportive workplace where everyone feels valued and respected.

As a leading international beauty brand, we are dedicated to providing high-quality products that help individuals empower their unique sense of style. We offer customers convenient access through our internet distribution, and our innovative and dynamic approach has made us a top choice for beauty salons and stores worldwide. We value creativity and individual growth, encouraging our team members to be bold and brave to think outside the box.

Tasks

What You Will Do

• Lead, manage, and develop the marketing team, including Brand, Social Media & PR, Retail Media, and Design across Spain and Italy, fostering a collaborative and high-performing environment.
• Mentor and guide team members to support their professional development while aligning their efforts with the overall business strategy for the Southern European market.
• Develop and execute localized marketing strategies based on the global COSMO strategy to increase brand awareness, engagement, and market share within Spain and Italy.
• Define and track market-specific KPIs using data-driven insights to optimize marketing efforts and maximize ROI across both countries, including effective P&L management.
• Strengthen and increase brand awareness, visibility, and customer loyalty in Spain and Italy through culturally relevant and targeted campaigns.
• Conduct and analyze market research and consumer insights.
• Possess deep knowledge of regional marketing channels (digital, retail media, social media, influencer marketing, traditional media, etc.) and how to leverage them effectively within Spain and Italy.
• Apply strategic thinking to identify emerging trends, opportunities, and challenges in the Spanish and Italian markets to ensure long-term growth.
• Work closely with KAMs to create marketing support for retail clients.
• Manage relationships with local agencies, partners, and freelancers, ensuring the success of localized campaigns and initiatives.
• Lead training and development programs to continuously upskill the regional marketing team, fostering innovation and excellence.

Requirements

What We Expect from You

• Minimum 3 years of experience leading marketing teams and crafting effective marketing strategies for Spain, Italy, or comparable Southern European markets.
• Fluent in English and Spanish.
• Strong knowledge of the FMCG and retail industry, media planning, and digital marketing practices in Spain and Italy.
• Excellent leadership and communication skills with the ability to inspire and manage cross-functional teams across diverse cultural contexts.
• Data-driven and analytical mindset with proven ability to interpret performance metrics and make strategic decisions; experience with tools such as Nielsen, IRI, or equivalent regional platforms is a plus.
• Experience running multichannel campaigns in fast-paced, agile environments.
• Creative, proactive, and solution-oriented with a strong drive for innovation and improvement.
• Familiarity with KPIs and performance indicators specific to sales-driven and brand-building marketing in Southern Europe.

What We Offer

• Shape our brands: Be part of our committed team, contributing ideas, expertise, and enthusiasm to drive the success of exciting ventures and shape the future of Cosmo Beauty, Brand House, and other exceptional product brands.
• Growth & Development: Opportunities for personal and professional growth within a small, dynamic team with the chance to take on significant responsibility.
• Dynamic Work Environment: Tackle new challenges daily, bring your skills and ideas to the table, and contribute to a diverse workplace.
• Flexibility: Enjoy the flexibility of working from home up to 10 days per month.
• Exclusive Benefits: Employee discounts & offers on a wide range of products, including testing cosmetics and experiencing our in-house nail stylist—our very own nail artist!
• Convenient Perks: Choose between a company-sponsored BVG card, EdenRed card for grocery, fuel, and other purchases, or an Urban Sports Club membership.