Market Strategy & Performance Lead - Reactivations (m/f/x)

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Market Strategy & Performance Lead - Reactivations (m/f/x), Berlin

Client: HelloFresh

Location: Berlin, Germany

Job Category: Other

EU work permit required: Yes

Job Reference: 463e8fe6d2a0

Job Views: 2

Posted: 28.04.2025

Expiry Date: 12.06.2025

Job Description:

Role

As the Market Strategy & Performance Lead for Reactivations, you will play a key leadership role within our Reactivations team, driving marketing strategies that strengthen customer reactivation efforts across all international markets for our Meal Kit and Ready-to-Heat (RTH) brands. Based in our Berlin headquarters, you will collaborate closely with International Market CMOs, Growth Directors, Reactivations Managers, Campaign Management, Product Marketing, Finance, and more.

This role involves developing the marketing reactivations strategy for all 16 international markets, including budget planning, performance management, and scaling best practices. You will focus on creating localized messaging opportunities within product and CRM, aiming to increase reactivation rates and improve brand perception among former customers. You will also oversee performance metrics, forecasts, and budgets, setting targets with local CMOs and monitoring conversions, costs, and ROI.

Above all, we seek individuals who will make HelloFresh better. We value diverse experiences and skills, so even if you don't meet every requirement, we encourage you to apply.

What you’ll do

1. Budget Forecast and Performance Management: Manage reactivation budgets across markets, monitor daily performance, and leverage data analysis for improvements.
2. Local Market Strategy and Alignment: Develop annual marketing plans, align strategies with business goals, and coordinate efforts across central and local teams.
3. Process and Systems Development: Create scalable processes for collaboration, localize campaigns, and implement systems to inform product development and marketing strategies.

What you’ll bring

• Degree in marketing, business, or STEM-related field
• 5+ years of experience in fast-paced environments, ideally in tech scale-ups, consulting, or e-commerce
• Strong analytical, problem-solving, and business skills
• Passion for delivering excellent customer experiences, preferably in CRM/Lifecycle Marketing
• Interpersonal skills to influence and motivate across functions
• Experience building scalable systems and processes
• Ownership mentality and results-driven approach
• Experience with experimentation and testing (preferred)

What we offer

• Join one of Europe's fastest-growing tech companies during a dynamic expansion phase
• Diverse global community of 90+ nationalities
• Competitive compensation, including a subsidized pension scheme, relocation support, and hybrid work
• Exclusive discounts on HelloFresh products and meals
• Learning & development budget, language learning, and access to HelloFresh Academy
• Well-being benefits, including mental health support, gym access, wellbeing platforms, and parental benefits

Are you up for the challenge?

Please submit your complete application below, including salary expectations and earliest start date. Our team will review your application and respond within 5 business days.