Responsible for HONOR global strategic planning, content creation, and post planning of major social media channels such as Instagram, Twitter, Facebook, TikTok, youtube
Analyze available insights, generate new insights to define social campaign and platform strategies. Lead social content planning and rollout schedules for specific campaigns as well as always on content
Responsible for HONOR global and local social capability build. Identify and measure KPIs and metrics for HONOR global and local social platforms and social campaign. Review and evaluate local social strategy, content planning and executing, community engagement. Continuously track and report global and local country social platform and campaign to improve performance
Lead global and local lifestyle influencer engagement strategies and execution to support new products, brand campaigns and other social media activities
Work closely with PR team to activate global and local tech media and influencers (KOL and KOC) at social media channels
Collaborate with IMC and other departments to manage brand and product communication KPI
Qualifications:
Bachelor’s Degree in Marketing, Communications or related field.
English communication is a must, German is preferred
2-5 years’ experience in global or regional social media strategy and content development
Strong communication, multi-tasking and problem-solving skills
Clear comprehension social best practices and digitally
Painstaking attention to detail and project management
Creativity, attention to detail, and strong organizational skills