Demand Generation Manager (m / f / d)

Intro

We’re looking for a strategic, hands-on Demand Generation Manager to lead and optimize our full-funnel demand marketing engine. This role will be responsible for driving lead generation, nurturing prospects, and ensuring the health and scalability of our marketing CRM ecosystem. You’ll play a pivotal role in helping us reach our revenue goals by continuously improving marketing performance across key growth markets to feed the sales funnel.

This is a cross-functional role that works closely with Product Marketing, Sales, and Regional Teams to convert interest into measurable pipeline growth.

About the team

Your Mission

Lead Generation, Nurture & Growth Marketing

• Develop and execute integrated marketing campaigns to drive qualified traffic and convert leads across the funnel.
• Align campaign strategies with buyer personas to ensure relevance and resonance.
• Partner with content and product teams to deliver targeted materials, including webinars, case studies, guides, and vertical-focused content.
• Test, iterate, and scale nurture flows based on engagement and performance insights.

CRM & Marketing Automation (Owner of Insightly Marketing)

• Lead the architecture, maintenance, and evolution of Adsquare’s marketing CRM system.
• Develop segmentation strategies and workflows for ongoing lead nurture and scoring.
• Ensure seamless integration with sales CRM for lead qualification and handoff.
• Monitor and maintain data quality, list hygiene, GDPR compliance, and opt-in/opt-out processes.
• Create reporting dashboards for campaign performance, lead progression, and SQL generation.

Database Management & Growth

• Own the strategy and execution for growing and enriching the marketing database through inbound and outbound efforts.
• Ensure contact enrichment, deduplication, and proper tagging across all regional and campaign data.
• Collaborate with RevOps to align scoring models, contact tiering, and ICP definitions.

Field & Regional Marketing

• Partner with the Head of Marketing to design and execute field marketing initiatives (e.g., events, webinars, partner activations) that align with regional revenue goals in DACH, UK, US, and other high-growth markets.
• Support localization of campaign materials and messaging for regional effectiveness.
• Track and report on regional campaign success, including event ROI and SQL attribution.

Ideal Candidate Profile

• 5+ years of B2B demand generation and/or growth marketing experience in adtech, SaaS, or martech environments.
• Demonstrated success in owning marketing automation and CRM platforms – ideally Insightly.
• Strong understanding of lead scoring, segmentation, lifecycle marketing, and GDPR-compliant data practices.
• Experience managing database growth, hygiene, and reporting infrastructure.
• Proficiency in analyzing campaign performance and using insights to drive optimization.
• Excellent communication and collaboration skills with strong project management abilities.

What You Will Do

Desired Background

Our Software Stack

Your Opportunities

• A key role in scaling a global marketing operation at the forefront of location intelligence and programmatic innovation.
• The opportunity to shape how Adsquare captures, nurtures, and activates leads across the marketing funnel — building from the bottom up.
• Access to modern marketing tools, a strong product offering, and a collaborative international team.

Why Us?

In addition to a competitive package…

• We are open to flexible work models: hybrid and remote options available.
• We offer an individual yearly education and professional growth budget of €1,200.
• You are entitled to 30 vacation days per year.
• Benefits include BVG company ticket, JobRad bike leasing, Urban Sports Club membership, and a company pension scheme.
• We prioritize your mental health with coaching and counseling sessions through our collaboration with the Fürstenberg Institut.
• Enjoy regular team and company events organized by our People team.
• We provide the latest hardware and all necessary tools to help you thrive.

Desired Start Date

Locations