Global Head of Media (m/w/d)

Tasks

Are media your passion? Do you love connecting channels and getting the most out of a classic and digital media portfolio?

Are you a communicative team player with leadership experience, possessing good analytical thinking skills and a high level of comprehension?

Is independent, structured, reliable, and responsible work, as well as finding creative solutions, second nature to you?

Do you enjoy optimizing with a lot of 'attention to detail' while being data and insights-driven?

Then you are exactly right with us.

To lead our media team, we are looking for a leader at our Karlsruhe or Berlin location who has a good eye for detail, is an expert in the media world, understands all online marketing disciplines, and has a deep understanding of tracking, attribution, and optimization in this context.

Tasks

• Leading a ten-member team consisting of media strategists and online as well as offline marketing experts
• Full responsibility for our brand budget amounting to over €60 million per year for our three core brands: IONOS, Strato, and home.pl
• Holistic planning, control, optimization of allocation, and operational management of the brand budget along central, performance-oriented KPIs (from brand awareness to customer acquisition) of national and international campaigns for all branding channels such as linear TV, CTV, online video, and display
• Further development of programmatic display through building additional DSPs
• Responsibility and management of central media platforms such as Google Ads, DV360, LinkedIn
• Central interface to brand, performance marketing, and product teams
• Optimization of tracking and attribution setups
• Negotiations with marketers and management of external media agencies
• Continuous process improvement, including implementation of ways of working, standardization, and automation
• Direct reporting line to the board, including coordination, implementation, and reporting on brand flights, budget scenarios, and forecasts

Qualifications

• You have a degree or training in marketing, business administration/economics, (business) informatics, or a comparable field
• You have at least ten years of relevant professional experience in media (classic and digital) with a focus on online marketing, preferably in programmatic advertising
• You have a proven track record in efficiently managing and optimizing significant global media budgets
• You have deep expertise in DV360 and CM360 and other DSPs/ad servers
• Fluent German and English skills, additional language skills are welcome

Benefits

• Hybrid working model with home office option.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

Qualifications