Consumer & Market Insight Manager DACH UFS (d/f/m)

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About
Unilever Food Solutions (UFS) is the foodservice business unit of Unilever with operations in 76 countries. We are a fast-growing, profitable unit within Nutrition, serving professionals in the foodservice industry with products like Knorr Professional and Hellmann's, as well as training services and our annual Future Menus Trend Report.

Job Purpose
The Consumer & Market Insight Manager (CMI) for UFS DACH & Future Growth Opportunities EU Lead is a hybrid role that provides multi-stakeholder insights to drive growth in DACH and supports the marketing team on future opportunities. The role involves leading insights and operator-centric programs via Digital, AI, and traditional research, translating insights into business actions and leveraging digital data to inform strategic decisions.

• Partner with DACH marketing and EU Innovation & Portfolio teams to unlock growth and transform the portfolio.
• Manage the end-to-end research process, from defining the business question to securing impactful results.
• Serve as the main contact for consumer, customer, and omni-channel insights, utilizing digital data and developing new tools.
• Participate in local leadership and EU teams to shape strategies, share best practices, and innovate.
• Design and lead the digital, analytics, and growth transformation agenda, including developing AI solutions and managing the digital e-panel.

• 7+ years in consumer, market research, or analytics roles with expertise in qualitative and quantitative methodologies.
• 3+ years leading digital and social-first research, analytics, and data-driven roles, with a deep understanding of the digital ecosystem.
• Experience in B2B research, digital marketing, and e-commerce research is highly preferred.
• Knowledge of modern innovation practices (Agile, Lean, Growth hacking) and cross-functional teamwork.
• Proficiency in Power BI, Dataiku, or similar tools; ability to analyze raw data.
• Fluent in German and English.

Nice-to-have skills include innovation, communication, sales, B2B marketing, research, optimization, leadership, management, growth hacking, market research, digital marketing, and Power BI expertise.

Location: Hamburg, Germany

Work experience in analytics, marketing project management, or IT consulting is relevant.

Languages: English required.