Senior Manager (m/w/d) Marketing & Sales

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Senior Manager (m/w/d) Marketing & Sales, Mannheim

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Client:

Location:

Mannheim, Germany

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

28.04.2025

Expiry Date:

12.06.2025

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Job Description:

Head of Marketing & Sales International

The University of Applied Sciences for Management (HdWM) is a state-recognized private university in Mannheim accredited by the German Council of Science. Since 2011, HdWM offers practice-oriented bachelor's and master's programs in management, business psychology, and social work, in German and English. HdWM maintains a broad network of companies and universities to provide practical and international experience, and is a member of the Stifterverband für die Deutsche Wissenschaft.

The IB University of Applied Sciences is a private, state-recognized university based in Berlin with study centers in Hamburg, Cologne, Munich, and Stuttgart. It offers diverse programs in health and social sciences, available full-time and part-time.

The universities seek a Senior Manager (m/f/d) as Head of Marketing & Sales, full-time, as soon as possible. Do you want to lead and develop the universities' marketing and sales efforts nationally and internationally?

• Revenue Growth & Market Expansion: Lead development and execution of recruitment strategies to maximize revenue through increased student enrollments, especially in Germany and Eastern Europe.
• Domestic Student Recruitment Strategy: Design targeted marketing campaigns to attract domestic students, optimizing conversion at each recruitment stage.
• Lead Generation & Funnel Optimization: Develop initiatives to enlarge the recruitment funnel using digital and traditional channels, and refine tactics for better conversion.
• Competition Analysis & Market Intelligence: Conduct benchmarking and market analysis to identify opportunities and threats, providing strategic insights.
• Go-to-Market Leadership: Lead strategies for new and existing programs, ensuring alignment with market demand.
• Cross-functional and International Collaboration: Collaborate with international teams to ensure consistent messaging and leverage synergies.
• Sales Strategy & Goal Setting: Define and monitor sales goals, adjusting strategies based on analytics.
• Brand Development & Market Positioning: Position the universities as leading global players, strengthening brand awareness and image.
• Marketing Performance Review: Evaluate campaign effectiveness to ensure ROI and economic targets.

Qualifications:

• At least five years of sales leadership experience, preferably in international education, with proven success in enrollment and revenue growth strategies.
• Completed studies in marketing, business administration, business psychology, or a comparable degree.
• Excellent knowledge of international marketing concepts, sales techniques, and concepts.
• Proven strategic and conceptual experience in international marketing and sales.
• Fluent in English (C2) and German (C1–C2).
• Willing to travel and work with international teams.
• Skilled in setting KPIs and sales targets, and monitoring performance via CRM and analytics tools like HubSpot, Google Analytics, and marketing automation platforms.
• Experience in strengthening brand presence across digital and offline channels.
• Experience with private universities with a strong commercial orientation and entrepreneurial mindset, comfortable in fast-changing environments.

We foster a collaborative, international culture emphasizing openness, transparency, and innovation. We support your growth with opportunities for development, career advancement, and new horizons. Enjoy flexible working hours, remote options, flexitime, and 30 days of vacation on a 5-day week.