Marketing Manager - Web3

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 6 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

Your mission:

As our Web3 Marketing Manager, you’ll play a key role in bringing Bitpanda’s Web3 vision to life. You’ll design and lead thoughtful, creative campaigns that build awareness, welcome new users, and nurture an engaged and loyal community around our Web3 products. Working closely with our Commercial Web3 lead and collaborative teams across Bitpanda, you’ll turn strategy into meaningful marketing initiatives that resonate. With your knowledge of Web3 and your passion for community-building, you’ll help Bitpanda grow its presence in the space — strengthening our voice and building lasting connections.

What you'll do:

• Develop and implement comprehensive Web3-specific marketing strategies, focusing on digital channels.
• Plan and execute marketing initiatives to drive awareness, acquisition, engagement, and retention.
• Oversee campaign planning, execution, and performance analysis to optimise marketing ROI, collaborating with brand, CRM, product marketing, and performance marketing teams.
• Monitor campaign performance, interpret data, and identify trends and insights to continuously improve campaign effectiveness.
• Build and maintain relationships with internal teams, KOLs, and key partners.

Who you are:

• A minimum of 3 years marketing experience in tech with a strong understanding of the Web3 industry - Crypto experience is a must.
• Fluency in English (any other language a plus) with excellent written and verbal communication skills.
• Strong project management and collaboration skills—you love working with different teams to bring campaigns to life.
• Data-driven mindset with experience in campaign planning, execution and reporting, and making insight-led decisions.
• Strong knowledge of digital marketing tools and platforms.

What’s in it for you

• Hybrid-working model with 25-Work From Anywhere days*
• Competitive total compensation package including participation in our stock option plan
• Market-leading benefits programs shaped by our Time & Flexibility policies*
• Company-wide and team events — both in-person and virtually!
• Bitpanda swag to keep you living the brand

And, above all, the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.

* These benefits may be adjusted at Bitpanda’s discretion and do not apply to our internships and exceptions to our Hybrid Working policy apply to teams with shift schedules or for folks whose roles require them to be in-office (think: Workplaces team or IT).

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