Lead MarkTech Specialist (all genders)

Your role

We are seeking a highly skilled and motivated person to take ownership of the data infrastructure that supports our marketing tools, including Bloomreach / Exponea, Google Analytics, MentionMe, Knocommerce, IRM, Klar, and more. In this role, you will play a pivotal role in designing and managing data flows between systems like Magento 2 and BigQuery, leading the Customer Data Platform (CDP) strategy from scoping to execution, and coordinating cross-functional teams to ensure successful implementation of marketing and tech initiatives.

• Take ownership of the data used by Bloomreach / Exponea & the other marketing tools (e.g. Exponea, Google Analytics, MentionMe, Knocommerce, IRM, Klar)

• Design the data flows between Magento 2, BigQuery, server-side tracking setup & the marketing tools.

• Lead the CDP strategy development from scoping to implementation.

• Communicate the strategy & progress to main stakeholders.

• Model the data needed for the marketing tools.

• Create & schedule pipelines leading to and from the marketing tools.

• Initiate & manage projects with technical dependencies between marketing and tech stakeholders.

• Coordinate the technical teams involved in the implementation of the projects.

Your profile

• At least 5 years of experience as a data engineer/analytical engineer or data scientist focusing on marketing data & technology.

• Solid understanding of Bloomreach, Google BigQuery, GA4, Google feed & other marketing applications.

• Solid SQL command: experience with dbt (jinjas, yaml files,etc.).

• Solid command of ETL and reverse ETL processes, pipeline building, optimisation & scheduling.

• Proven experience developing APIs and marketing tool integrations.

• Familiarity with JavaScript and frameworks like React or Angular.

• Understanding of web development (HTML, CSS etc.).

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschland ticket
• A healthy balance is important to us: we offer a hybrid work model and 'workation'
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Please apply with your CV application portal.

Contact
Philipp Klitscher