Senior Sales Development Manager - Greenfield Power Solutions & Market Development (Germany) (m/f/d)

Senior Sales Development Manager - Greenfield Power Solutions & Market Development (Germany) (m/f/d)

We are seeking a highly driven and strategic Senior Sales Development Manager to spearhead business development and market expansion for a greenfield power solution, initially in Germany. This role will be responsible for defining and executing go-to-market strategies, developing customer relationships, and driving product evolution through market segmentation and test cases.The ideal candidate will have deep expertise in the power and energy sector, a proven track record in business development, and the ability to translate market insights into commercial success. A key part of this role is also upskilling an existing gas commodity sales team to enable them to successfully sell power solutions.

WHAT YOU WILL DO

Business Development & Market Expansion

• Identify and pursue new business opportunities, building a strong and scalable customer base for the power solution.
• Define and implement a structured market segmentation strategy, ensuring that the product is tailored to key customer needs.
• Develop and execute test cases with customers to validate business models, pricing strategies, and service offerings.
• Establish strong relationships with key industry players, regulators, and potential partners to drive market access and competitive positioning.
• Define the commercial roadmap, ensuring alignment between customer needs and product capabilities.
• Use market intelligence and data-driven insights to refine product offerings and pricing strategies.
• Collaborate with internal teams to develop business cases that support scaling the solution while ensuring profitability.
• Balance short-term revenue generation with long-term sustainable business growth.

Customer Engagement & Relationship Management

• Own the end-to-end customer acquisition process, from lead generation to contract negotiation and onboarding.
• Develop tailored customer engagement strategies to enhance retention and satisfaction.
• Act as the primary commercial point of contact for clients, ensuring that their needs are met through continuous improvement of the offering.
• Train and upskill the existing gas commodity sales team to successfully transition into selling power solutions.
• Develop training materials, sales scripts, and value propositions to improve the team's commercial effectiveness.
• Foster a culture of continuous learning and adaptability to market changes.
• Monitor market trends, regulatory developments, and competitor activities to refine commercial strategies.
• Leverage big data and analytics to optimize market positioning and decision-making.
• Ensure that all commercial activities align with sustainability goals and regulatory requirements.

Solution Development

• Lead and manage a high-performing, delivery-first focused team to ensure the successful execution of the end-to-end greenfield power solution
• Oversee the technical aspects of the power solution, ensuring that all capabilities (metering, pricing, billing, forecasting, hedging, sourcing, balancing) are developed and optimized to meet market demands and business requirements.
• Ensure the integration of big data analytics, AI, and machine learning to optimize decision-making, improve energy management, and drive efficiencies across the power system.

Sustainability Focus:

Ensure the greenfield power solution aligns with sustainability and green energy goals.

WHAT YOU WILL BRING

• Bachelor or Master degree in business studies, economics or similar
• Fluency in both English and German is essential
• Strong commercial acumen, with the ability to define and execute business strategies
• Excellent negotiation and stakeholder management skills
• Entrepreneurial mindset, with a proactive approach to identifying and seizing market opportunities
• Strong analytical and problem-solving abilities, leveraging data to optimize commercial performance
• various years of experience in business development, sales, or commercial leadership, ideally in the power or energy sector
• Proven track record in driving market entry strategies, customer acquisition, and revenue growth
• Deep knowledge of the German energy market, including regulations, pricing structures, and competitive landscape
• Experience in designing and executing customer test cases to validate market fit and optimize product offerings
• Previous experience in training and upskilling sales teams to drive new product adoption
• Experience in integrating data-driven insights into commercial decision-making

ABOUT US

Securing Energy for Europe – it’s a simple statement, with a bold ambition. SEFE is not just our name, but also encompasses everything that drives us. To accomplish this, we’re taking immediate action to secure gas supply – but also looking forward, to explore our role in the European energy transformation and how we can contribute to a stable and sustainable future.

SEFE, an international energy company, ensures the security of supply and drives the decarbonisation of its customers. SEFE’s activities span the energy value chain, from origination and trading to sales, transport, and storage. Through its decades-long expertise in trading and the development of its LNG business, SEFE has become one of the most important suppliers to industrial customers in Europe, with an annual sales volume of 200 TWh of gas and power. Its 50,000 customers range from small businesses to municipalities and multinational organisations. By investing in clean energies and especially in the hydrogen ecosystem, SEFE is contributing to the energy transition. The company employs around 2,000 people globally and is owned by the Federal Government of Germany.

Our international teams work across locations in Europe, Asia, and North America. We’re passionate about energy and the important role it can play in shaping a better future.

Securing energy – now and for the future.

OUR BENEFITS

We’re committed to creating an inclusive environment that embraces diversity and fosters the development of knowledge, skills, and experience. Whatever your role, you’ll find an open, welcoming atmosphere that empowers you, and recognises your contribution.

In return we offer a competitive starting salary supported by a comprehensive range of financial, lifestyle and wellness benefits with the flexibility to follow a hybrid working model.

• bonus earning potential
• non-contributory pension with 10% employer contribution
• 25 days holiday plus bank holidays and volunteering days
• buy / sell holidays
• life assurance
• medical and dental insurance (family cover)
• range of optional flexible benefits

We are committed to supporting your career growth with opportunities to develop both your knowledge and experience through a blended approach to learning.

Join SEFE and help us secure energy supply across Europe and shape a better, more sustainable tomorrow.