B2B Demand Generation Specialist

At Wolt, we’re building a world-class marketing engine to accelerate the growth of our B2B product portfolio—and we’re looking for aDemand Generation Specialist to help drive that momentum. In this role, you’ll play a key part in shaping how we build and scale demand for one or more of Wolt’s B2B offerings across multiple markets.

You’ll be at the heart of crafting and executing high-performing campaigns, and building strong cross-functional collaboration with global teams. This is an impactful, high-autonomy opportunity for a performance-driven marketer who’s ready to take ownership and turn bold ideas into measurable sales results. If you're a performance-driven B2B marketer who thrives in fast-paced environments, we’d love to hear from you.

What you’ll be doing

As a Demand Generation Specialist, you’ll take the lead in developing and executing Demand Gen campaigns from strategy to launch, while continuously optimizing for results. Your work will be at the core of how we attract, engage, and convert B2B customers at scale.

Day-to-day in this role you’ll:

• Design, manage, implement, and execute user acquisition strategies.
• Implement, manage, and optimize marketing campaigns across LinkedIn, Facebook, Google (Search and Display), Paid Social, Ad Networks as well as Programmatic, direct media buy, industry sites, content syndication, and more.
• Work closely with other members of the Marketing team across all Wolt regions.
• Work toward clear marketing KPIs, such as CPL, closed wons, and revenue.
• Manage stakeholder interests and provide ongoing feedback and reporting analysis.
• Identify top-performing partners and channels and build strong relationships.
• Proactively conduct continuous AB testing and performance analysis in order to optimize campaign performance.
• Implement & Troubleshoot attribution and tracking issues.
• Partner with local sales team to gather their input on market needs and quality of leads as well as align on SLAs

Our humble expectations

To succeed in this role, we’re looking for someone who brings both strategic thinking and strong execution skills.

You’ll likely have:

• Have a proven track record in tech/SaaS B2B media buying.
• Experience in some subset of Facebook, Google & Programmatic
• Extensive hands-on experience with paid online marketing, managing & scaling your own budget in a global capacity with high budgets.
• Demonstrated ability to effectively plan media investments based on both business and campaign level KPIs, manage and optimize budget across channels, and do in-house media buying.
• Obsessed with measurement and optimization.
• Detail-oriented with the ability to work independently and manage multiple projects at the same time.
• Intermediate to advanced knowledge in Microsoft Excel / Google Sheets (e.g, VLOOKUP, pivot, etc.) or experience with data analytics.
• Good understanding of B2B tactics: ABM, Intent-based, PLG.
• A passionate and organized self-starter who doesn’t accept the status quo but always seeks to improve and automate processes and workflows in order to increase performance.
• Excellent written and verbal communication skills in English; other languages are a plus.

What we offer

At Wolt, you’ll get the chance to make a real impact. You won’t just run campaigns—you’ll help shape how we build, scale, and measure demand generation across multiple markets.

We offer:

• A high-autonomy role in a team where your work truly moves the needle.
• The opportunity to help launch category-defining products and services.
• A collaborative culture with smart, driven colleagues across 30 countries.
• A flexible hybrid working model and a vibrant HQ in central Helsinki.
• Competitive compensation and benefits are designed to support your well-being and development.

Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for:

• Opportunity to be part of building something exceptional in an international environment
• Lots of learning and growth in a globally scaling tech company

After submitting your application, our Talent Acquisition team will review your profile. If it looks like a good fit, you’ll go through a few rounds of interviews with the hiring manager, team members, and stakeholders. The process is designed to be transparent, efficient, and give you a real feel for life at Wolt.