Digital Performance Marketing Manager (m/w/d)

Digital Performance Marketing Manager (m/w/d)

Join to apply for the Digital Performance Marketing Manager (m/w/d) role at MEDIFOX DAN.

The MEDIFOX DAN Group, headquartered in Hildesheim, is part of ResMed Corp. and employs over 700 people across nine locations in Germany. We are dedicated to pioneering software solutions and services for digitalization in healthcare and social services, driven by values such as team spirit, customer orientation, and passion.

Our Mission: Enhance performance, gain leads, and shape digital transformation in healthcare.

As a leading provider of software solutions for nursing, therapeutic practices, and social services, with over 800 employees, we are committed to digital transformation in healthcare with passion, teamwork, and innovation.

We are looking for a Digital Performance Marketing Manager (m/w/d) to strengthen our digital presence.

Your Mission: Elevate Performance Marketing

In this role, you will be responsible for designing, implementing, and optimizing data-driven campaigns across the entire marketing funnel. You will develop lead-nurturing workflows, manage budgets efficiently, and continuously improve our digital initiatives. Collaborating closely with content, product marketing, and sales teams, you will help sustain and grow our marketing and sales pipeline.

Your Responsibilities

• Develop and execute data-driven performance marketing strategies across channels like Google Ads, LinkedIn, Meta, and email marketing.
• Manage and optimize digital campaigns from awareness to conversion.
• Design and implement automated lead-nurturing workflows to support sales.
• Analyze and optimize campaign performance, including A/B testing and budget allocation.
• Create and optimize landing pages, forms, and tracking mechanisms.
• Monitor key KPIs such as CPL, CAC, ROAS, and lead quality.
• Coordinate with internal stakeholders and external agencies or freelancers.
• Prepare performance reports and derive actionable insights.

Your Profile

• At least 5 years of experience in digital marketing, preferably in B2B SaaS or tech environments.
• Proven success in performance marketing and lead/demand generation.
• Deep understanding of marketing funnels, customer journeys, and attribution models.
• Excellent knowledge of Google Ads, GA4, Meta Business Suite, LinkedIn Campaign Manager, and email marketing.
• Experience with marketing automation tools (e.g., HubSpot) and Google Tag Manager is a plus.
• Data-driven mindset, analytical skills, and strategic thinking.
• Independent, structured work style with a hands-on approach.
• Experience working in agile, cross-functional teams.
• Fluent in German and English.

Our Benefits

• Remote work across Germany with occasional travel for strategic meetings.
• 30 days of vacation for your well-being.
• Company stock purchase program to share in our success.
• Flexible benefits like Hansefit, JobRad leasing, or childcare allowances.
• Exclusive employee discounts through corporate benefits.
• Mental health support via TELUS Health for you and your family.
• Opportunities for training and development, e.g., LinkedIn Learning or certifications.

Ready to Make an Impact?

If so, apply online now. Join us in shaping digital healthcare solutions that truly make a difference.

We value diversity and inclusion and are committed to responding to every applicant.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Software Development, IT Services, Medical Equipment Manufacturing